Digital Marketing Strategy Articles

• Krista Neher
• November 07 2017

Are you considering integrating new technologies into your digital marketing strategy but you don’t know where to begin? The pace at which new technologies are progressing is impressive. Every day advancements are being made, networks are growing and new ideas are taking flight. The question is no longer can it be done – the question […]

• Krista Neher
• August 31 2017

A study from Conversant showed that 65% of consumers are fed up with irrelevant content. I personally find it amazing on digital marketing how many brands and platforms can’t seem to get their targeting down. I see foreign language ads on Facebook when I travel I get ads for categories that I don’t shop in […]

• Krista Neher
• August 03 2017

Over the past 10 years I’ve looked at countless digital marketing and social media marketing reports. Analytics, reporting, measurement and ROI are also at the top of most marketers lists when it comes to digital marketing. The challenge is that when it comes to digital marketing we have no shortage of data. We have a […]