Boot Camp Digital BLOG

Planning Your Digital Marketing Investments for 2022

Krista Neher

Nov 18 2021

2022 is around the corner and many businesses are starting the planning process. But with so many options on where to spend money and focus, how should you focus and prioritize your plan for 2022? There are so many "trends" and ideas...

Fastest Growing and Most In-Demand Marketing Jobs are Digital

Krista Neher

Nov 16 2021

LinkedIn recently shared the fastest growing and most in-demand marketing jobs. It shouldn't be a surprise that they are almost all digital. Even the roles that aren't strictly digital like Copywriter or Marketing Assistant likely look for digital skills in...

November 2021 Digital News Updates: The Metaverse, IG Links in Stories, Google Says “Context is King”

Krista Neher

Nov 05 2021

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing industry news sites...

October 2021 Digital News Updates – TikTok Hits 1B, Facebook Reels, LinkedIn Creator Fund

Krista Neher

Oct 07 2021

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing industry news sites...

September 2021 Digital News Updates – Facebook Reels and Workrooms, Instagram Stickers Instead of Swipes

Krista Neher

Sep 03 2021

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing industry news sites...

54% of Marketers Don’t Understand the Difference Between Reach and Impressions

Allison Chaney

Aug 31 2021

In our digital marketing training courses and workshops, when we ask our students the difference between reach and impressions, they often get it wrong. In our digital IQ test, which surveyed over 2000 marketers, the results show that 54% of...

4 Ways to Create Social Media Content If You Are In Sales

Allison Chaney

Aug 17 2021

I recently trained a sales team for a corporate client on how to create great social media content. A common theme popped up in this social media workshop. Sales teams find it challenging to know what to post about. I...

August 2021 Digital News Updates – Longer Videos, TikTok Live, YouTube Chapters, and CMOs Talk Deficiencies

Krista Neher

Aug 05 2021

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing industry news sites...

Digital Marketing Strategies vs. Tactics: Is your approach driving results?

Allison Chaney

Aug 03 2021

If you are not getting great results from your digital marketing, it's probably because you don't have a strategy. When it comes to executing digital marketing strategies vs. tactics, businesses of all sizes often start with tactics. In our recent...