Boot Camp Digital Blog

• Melissa Byers

For years, our 4-Day Digital Marketing Workshops sold out and had waiting lists. And if there’s one thing we hate, it’s having to turn people away – especially teams of professionals who want to attend together. We spent a lot of time thinking about what we do, how we spend our time, and the areas of […]

• Krista Neher

Our All Access Pass subscribers get first look at the digital marketing news updates each month in a members-only webinar + Q&A session. Want in? Take advantage of our 14-day trial to see if it’s a right fit for you! Facebook News Updates Facebook pays $5B FTC Fine for Privacy Violations Facebook Reduces Text and Media in […]

• Krista Neher

• Allison Chaney

We just wrapped up another SOLD OUT Boot Camp (I love saying that!) and this class came prepared with loads of great questions. So we decided to share the top three questions, and what this class learned. Q: How do I convert my Facebook Personal Profile to a Business Page?  A: If you’ve found that […]

• Melissa Byers

George Fiddler, Creative Director for ICF Next spoke at the Belize Tourism Board’s Digital Marketing Summit on viral posting and how to capitalize on what the internet is obsessed with today. While about 75% of your digital strategy should focus on evergreen content, that last 25% can really elevate your engagement if you’re effective and […]

• Melissa Byers

At the Belize Tourism Board’s Digital Marketing Summit, I had the pleasure of meeting Luis Carranza from Meltwater and hearing him speak about inslurncer marketing. In a market where brands are investing substantially in it, it’s only slightly better than the wild west, especially in Central America. Part of his presenation focused on five things […]

• Krista Neher

Our All Access Pass subscribers get first look at the digital marketing news updates each month in a members-only webinar + Q&A session. Want in? Take advantage of our 14-day trial to see if it’s a right fit for you! Facebook News Updates Facebook Libra Cryptocurrency – Facebook announced the launch (in 2020) of a […]

• Krista Neher

This year 50% of advertising will be in digital – which means that the days of digital being siloed off are coming to an end (or at least they should). While there is technical expertise required to execute many aspects of digital marketing (for example SEO, copywriting, ad buying, social media) the idea that marketers […]

• Krista Neher

• Krista Neher

As you execute digital marketing or evaluate the effectiveness of any marketing – your website, email, Facebook page, ad campaign – you’ll want to evaluate it against the lens of whether or not it is helping you achieve your plan. There are eight steps to building and executing a strong digital marketing plan. Listen – […]

• Melissa Byers

Learn how to optimize social video with pro tips that will stop the scroll and get your content noticed.

• Krista Neher

It’s easy to get distracted by the new and upcoming digital marketing trends, but the reality is that most businesses can drive a bigger impact by more successfully implementing the foundations. When it comes to growing a business with digital marketing, success comes from mastering the core areas of digital marketing that we know matter […]