Boot Camp Digital Blog

• Melissa Byers

George Fiddler, Creative Director for ICF Next spoke at the Belize Tourism Board’s Digital Marketing Summit on viral posting and how to capitalize on what the internet is obsessed with today. While about 75% of your digital strategy should focus on evergreen content, that last 25% can really elevate your engagement if you’re effective and […]

• Melissa Byers

At the Belize Tourism Board’s Digital Marketing Summit, I had the pleasure of meeting Luis Carranza from Meltwater and hearing him speak about inslurncer marketing. In a market where brands are investing substantially in it, it’s only slightly better than the wild west, especially in Central America. Part of his presenation focused on five things […]

• Krista Neher

Our All Access Pass subscribers get first look at the digital marketing news updates each month in a members-only webinar + Q&A session. Want in? Take advantage of our 14-day trial to see if it’s a right fit for you! Facebook News Updates Facebook Libra Cryptocurrency – Facebook announced the launch (in 2020) of a […]

• Krista Neher

This year 50% of advertising will be in digital – which means that the days of digital being siloed off are coming to an end (or at least they should). While there is technical expertise required to execute many aspects of digital marketing (for example SEO, copywriting, ad buying, social media) the idea that marketers […]

• Krista Neher

• Krista Neher

As you execute digital marketing or evaluate the effectiveness of any marketing – your website, email, Facebook page, ad campaign – you’ll want to evaluate it against the lens of whether or not it is helping you achieve your plan. There are eight steps to building and executing a strong digital marketing plan. Listen – […]

• Melissa Byers

Learn how to optimize social video with pro tips that will stop the scroll and get your content noticed.

• Krista Neher

It’s easy to get distracted by the new and upcoming digital marketing trends, but the reality is that most businesses can drive a bigger impact by more successfully implementing the foundations. When it comes to growing a business with digital marketing, success comes from mastering the core areas of digital marketing that we know matter […]

• Allison Chaney

We are VERY excited to share with you the launch of our Search Advertising (PPC) Training Course. Search ads, a type of PPC (Pay Per Click) advertising, are an effective way to drive quality traffic to your website that converts to sales and leads. Search ads can also increase awareness for your brand and your […]

• Krista Neher

Digital is now projected to consume over 50% of marketing and advertising budgets, yet most marketers (especially senior marketers) grew up in a traditional marketing world. The world of digital, marketing and even consumers change quickly, so marketers need to be able to adapt to succeed. Modern marketing isn’t just about digital – it is […]

• Allison Chaney

LinkedIn is rolling out a new feature on select accounts! Some users are noticing a new feature where you can invite connections to follow your company page. July 2019 Update: this feature has been disabled while LinkedIn works to improve the feature. Subscribe to our blog to be notified of updates! This is HUGE, and […]

• Krista Neher

Here’s a list of the June 2019 Digital Marketing News Updates including updates from Facebook, Twitter, YouTube, Instagram, and Google.