Boot Camp Digital BLOG

The Digital Leadership Skills Gap: What it is and What to do about it

Allison Chaney

Aug 16 2019

A recent study from PWC showed that while most companies claim to be "digital" their investments, behavior, and leadership don't consistently demonstrate that digital is a priority. 64% say their business faces a threat from digital disruption Most lack a...

Putting VR to Work in the Travel Industry

Allison Chaney

Aug 15 2019

We just got back from speaking at the Belize Tourism Board's Digital Marketing Summit and one of the trends and power tips we shared was about VR (virtual reality). VR and AR are trending in digital marketing and this exciting...

NEW Digital Marketing Workshops Released for 2019 in Washington, DC, and Cincinnati, OH

Melissa Byers

Aug 11 2019

For years, our 4-Day Digital Marketing Workshops sold out and had waiting lists. And if there's one thing we hate, it's having to turn people away - especially teams of professionals who want to attend together. We spent a lot of...

August 2019 Digital Marketing News Updates – Facebook Mobile Changes, Ad Reach, Google’s New Social Media Platform

Krista Neher

Aug 11 2019

Our All Access Pass subscribers get first look at the digital marketing news updates each month in a members-only webinar + Q&A session. Want in? Take advantage of our 14-day trial to see if it’s a right fit for you! Facebook News...

How to Define Your Digital Marketing Strategy: GSOT Template

Krista Neher

Aug 06 2019

There is lots of talk about "strategy" and "digital strategy". After working with hundreds of thousands of marketers and reviewing countless digital marketing plans, it is clear that strategy itself is sometimes a challenging concept. The phrases "we need to...

Top 3 Digital Marketing Questions From Our Latest Boot Camp

Allison Chaney

Aug 01 2019

We just wrapped up another SOLD OUT Boot Camp (I love saying that!) and this class came prepared with loads of great questions. So we decided to share the top three questions, and what this class learned. Q: How do...

“How Can My Brand Go Viral?” Answered by George Fiddler

Melissa Byers

Jul 19 2019

George Fiddler, Creative Director for ICF Next spoke at the Belize Tourism Board's Digital Marketing Summit on viral posting and how to capitalize on what the internet is obsessed with today. While about 75% of your digital strategy should focus...

What Social Influencer Marketing is NOT

Melissa Byers

Jul 19 2019

At the Belize Tourism Board's Digital Marketing Summit, I had the pleasure of meeting Luis Carranza from Meltwater and hearing him speak about inslurncer marketing. In a market where brands are investing substantially in it, it's only slightly better than...

July 2019 Digital Marketing News Updates: Facebook Post Ranking, Pin Stories, LinkedIn Picture Tags

Krista Neher

Jul 15 2019

Our All Access Pass subscribers get first look at the digital marketing news updates each month in a members-only webinar + Q&A session. Want in? Take advantage of our 14-day trial to see if it's a right fit for you!...