Boot Camp Digital Blog

• Carolyn Coates

Happy November! Not only did this week bring Halloween madness blowing up our social networks but a few top sites made some big updates. This week brought related Pins for Pinterest, a new feature with the Twitter recommendation account, Facebook cursor tracking, and new features for Google+ users. 1. Pinterest Introduces Related Pins Pinterest is […]

• Krista Neher

Earlier this week I had the opportunity to speak at the Ohio Business Technology Summit to share strategies for social media (learn more about my social media speaking here). The event attracted business leaders from across the region who were interested in understanding what social media means for their business and how they can take […]

• Patrick Carroll

• Krista Neher

Today I had the pleasure of moderating a panel at #PubCon on Edgerank. Edgerank is the algorithm that Facebook uses to determine what you see in your Facebook newsfeed. First up was Jonathan Goodman, CEO of Halyard Consulting. Here is an analysis of how EdgeRank is working in Facebook Today. 1 out of every 20 […]

• Patrick Carroll

Step 1. Survey your Organization Assess the knowledge and skill of your employees. Understanding their knowledge and skill levels will help you decide what they need to learn. Step 2. Determine your Learning Objectives What do you want your training to achieve? Better customer service through social media? Maybe you want better, more engaging content […]

• Brielle Pearson

Millennials aren’t using Facebook anymore. Other social networks are grabbing our attention and we’ve lost our need to stay connected using Facebook. Many of my friends have even referred to Facebook as “Mombook” or “Fakebook” to express their frustrations with the platform. But why has the site that once ruled our social world lost our […]

• Krista Neher

This is “straight from the horses mouth” – meaning I’m at Pubcon listening to the updates from Matt Cutts who heads webpsam at Google…. This is where google is going. The Key messages: Social impacts search, identity matters, mobile will be huge so start thinking about it mow and the algorithm is getting better. FUTURE […]

• Carolyn Coates

A few weeks ago we did a business blogging training to help businesses understand how they can really take advantage of one of the most powerful tools in social media. Blogs aren’t as new and sexy as Pinterest or Instagram, but they do provide a real opportunity for businesses to connect with customers and generate traffic, leads […]

• Patrick Carroll

The most effective advertising available today is online. Google and social ads have become a staple in advertising for big brands and small businesses alike. If they’re not part of your marketing strategy yet, keep reading. 1. Precise: Target Potential Customers Targeting potential customers is easier now than it has ever been. Using Google Ads you’re […]

• Carolyn Coates

This week in social media brought many updates for Twitter including the ability to schedule tweets and new direct message settings. Facebook again altered privacy settings and is allowing reviews for places while Foursquare helps identify nearby friends and places. Read on to see how these changes affect you and your business. 1. Schedule Tweets […]

• Patrick Carroll

Visual Marketing IS the next big thing Your brain processes images 60,000x quicker than text.  Because social media is so cluttered you want your audience to be able to efficiently interact with your content through imagery.    We all know that posts with photos are liked 2x as much as those with links! The fastest […]

• Carolyn Coates

This week in social media brought a long-awaited update for Hootsuite, privacy changes in Facebook, data changes in Google, a NY Comic Con blunder, and a Twitter feature coming soon. 1. Hootsuite Shows Retweeters Today, Hootsuite announced the new feature of being able to see who retweeted you without having to go through Twitter. Now, […]