Oct 18 2013
This week in social media brought many updates for Twitter including the ability to schedule tweets and new direct message settings. Facebook again altered privacy settings and is allowing reviews for places while Foursquare helps identify nearby friends and places. Read on to see how these changes affect you and your business.
How does this affect you?
This is huge for businesses who schedule tweets in advance. Being able to schedule photos to show up in the left column as well as your live feed will improve engagement compared to photos solely in your live feed. For directions on how to test out this new feature, click here.
What does this mean?
People trust the opinion of others over general marketing – reviews and word-of-mouth are important. This new feature could either help or hurt your business tremendously – monitor and stay on top of what’s said about you.
Why does this matter?
Foursquare is a great way to build a portfolio of customer reviews for future business. Real-time recommendations can be that extra push for someone who walks in the door to become a loyal customer.
How does this affect you?
For your personal account, it’s possible you will receive more spam messages from those you don’t follow – you can always block those who take advantage of this change.
For your business Twitter account, this could be an opportunity to better connect with customers. Some might want to contact your business through a private message about sensitive topics and vice versa. Take this chance to address customers more personally and build (or mend) relationships.
Check in next week to stay on top of what’s new. Not sure how to remember what’s important? Check out our monthly Latest and Greatest webinar and Q&A call with Krista – available for All Access Pass members.
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