Boot Camp Digital Blog

• Allison Chaney

In our digital marketing training courses and workshops, when we ask our students the difference between reach and impressions, they often get it wrong. In our digital IQ test, which surveyed over 2000 marketers, the results show that 54% of marketers don’t understand the difference between reach and impressions. For the When you search for […]

• Allison Chaney

I recently trained a sales team for a corporate client on how to create great social media content. A common theme popped up in this social media workshop. Sales teams find it challenging to know what to post about. I hear this from sales professionals all the time. They are unsure what to post and […]

• Krista Neher

• Allison Chaney

If you are not getting great results from your digital marketing, it’s probably because you don’t have a strategy. When it comes to executing digital marketing strategies vs. tactics, businesses of all sizes often start with tactics. In our recent survey of over 2000 marketers, results show that marketers answered questions about strategy incorrectly more […]

• Krista Neher

• Krista Neher

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing industry news sites looking for the most important updates so you don’t have to! Facebook News Updates Facebook […]

• Krista Neher

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing industry news sites looking for the most important updates so you don’t have to!   Facebook News Updates […]

• Krista Neher

“We need everyone on the same page, speaking the same language.” “Not everyone has a strong foundation.” “Some people have never really done digital before.” “We have a skill-gap in digital but don’t know where to start” “Some of our people just don’t get it” In almost every organization there are a variety of digital […]

• Krista Neher

Digital skills are #1 in-demand by businesses. Digital marketing is the most common skill request in marketing roles. This will only continue to increase in importance. Digital spending is growing Digital is over 50% of marketing budgets People spend more and more time on digital Most marketers don’t have digital skills Marketers didn’t “grow up” […]

• Allison Chaney

I just completed a workshop for The Rosie Network, an organization that develops entrepreneurial programs for active-duty, veterans and military spouses. The topic of my conversation with this group of entrepreneurs was branding. I was asked to speak about branding and how a business can build a strong brand. I shared two key questions that […]

• Krista Neher

Success in digital marketing all starts with a strategic plan.  Starting with a clear plan is vital to your success. It maps out the pathway from idea to execution to optimization. Many people confuse a digital marketing strategy with a plan. A strategy is only part of the plan. The strategy articulates the purpose of […]

• Allison Chaney

There’s no shortage of applicants for digital marketing positions, yet many of them are not able to produce results once hired. This leaves the organization frustrated and the marketer feeling defeated. The problem is a lack of digital marketing skills. There is a huge demand for digital skills, but a serious lack of supply. Brands […]