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Dec 09 2024
Join us in Cincinnati for our 2025 4-Day Digital Marketing Workshop! Our 2025 4-Day Digital Marketing Workshop is in Cincinnati, OH, from May 13-16, 2025. Seats are very limited! Register here. Does figuring out how to make digital work for...Aug 09 2022
Brand Value and User Value The key to digital content is finding the right mix of brand and user value. Brand value means that the content is strategically created to build the brand. User value means that it is interesting...Aug 02 2022
Digital Channels Within any of the digital channels, you will usually find a combination of text, images, and video. For example, all three are heavily used on Facebook. A website will also usually include all three types of content. The...Jul 26 2022
Tools that you can use to listen online. There are a number of tools that you can use for social media listening. One of the best things about digital marketing is the sheer amount of information that you have access...Jul 19 2022
Focus on Content Over Technology Let's talk about digital content. With digital marketing, many businesses focus on the technology or the technical aspects of implementation that they forget about the content. Many businesses who run Facebook ads spend tons of...Jul 12 2022
Define your digital marketing GSOT In digital marketing, in order to clearly define what you want to achieve, it is helpful to think in terms of Goal, Strategy, Objective, and Tactic. This isn’t a framework that I invented; it’s a...Jul 05 2022
Defining Digital Marketing Goals Deciding on digital marketing goals is usually pretty straightforward for most businesses – the goal is ultimately what you want to achieve with your efforts. Depending on the size and scale of your organization or business,...Jun 28 2022
Defining Digital Marketing Objectives Digital marketing objectives should be specific and have a number attached to them. For example, your objective could be generating 5% more leads. Maybe it's tied to increasing sales or reducing downtime. If you're struggling to...May 05 2022
May was a slow month for social media and digital marketing updates.... BUT ... there are lots of GREAT research reports. I know I have a to-do list of 13 items based on the inspiration and ideas from the news...Apr 08 2022
Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session we cover what matters to marketers and answer questions. We spend hours combing industry news...Try FREE for 5 Days!