Boot Camp Digital BLOG

5 Keys to Crafting Compelling Digital Content

Krista Neher

Jul 19 2022

Focus on Content Over Technology Let's talk about digital content. With digital marketing, many businesses focus on the technology or the technical aspects of implementation that they forget about the content. Many businesses who run Facebook ads spend tons of...

Digital Marketing GSOT for the ROI Win

Krista Neher

Jul 12 2022

Define your digital marketing GSOT In digital marketing, in order to clearly define what you want to achieve, it is helpful to think in terms of Goal, Strategy, Objective, and Tactic. This isn’t a framework that I invented; it’s a...

9 Digital Marketing Goals To Inspire Your Strategies

Krista Neher

Jul 05 2022

Defining Digital Marketing Goals Deciding on digital marketing goals is usually pretty straightforward for most businesses – the goal is ultimately what you want to achieve with your efforts. Depending on the size and scale of your organization or business,...

37 Digital Marketing Objectives to Use Right Now

Krista Neher

Jun 28 2022

Defining Digital Marketing Objectives Digital marketing objectives should be specific and have a number attached to them. For example, your objective could be generating 5% more leads. Maybe it's tied to increasing sales or reducing downtime. If you're struggling to...

Digital Marketing News May 2022

Krista Neher

May 05 2022

May was a slow month for social media and digital marketing updates.... BUT ... there are lots of GREAT research reports. I know I have a to-do list of 13 items based on the inspiration and ideas from the news...

April 2022 Digital Marketing News Updates: IG Product Tags, Pinterest In-App Purchases, GA4 News

Krista Neher

Apr 08 2022

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session we cover what matters to marketers and answer questions. We spend hours combing industry news...

March 2022 Digital Marketing News: Reels Go Global, IG Auto-Generated Captions, TikTok 10-Minute Videos + Industry Reports

Allison Chaney

Mar 02 2022

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session we cover what matters to marketers and answer questions. We spend hours combing industry news...

10 Biggest Social Media Content Mistakes (and how to fix them)

Krista Neher

Feb 08 2022

I've been involved in social media marketing for 15+ years. While in a lot of ways social media hasn't changed much, in other ways it has. The basics of social media are much the same. Why social media is more...

February 2022 Digital Marketing News: Meta Ad Policies, LinkedIn Transparency Report, Social Out-Spends TV

Jamie Kinder

Feb 04 2022

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive webinar we cover what matters to marketers and answer questions. We spend hours combing industry news sites...