Boot Camp Digital Blog

• Patrick Carroll

Newsfeeds Changes, Again Seeing more trending topics in your Newsfeed? Facebook’s most recent newsfeed update is giving posts related to a trending topic a higher ranking in your feed. And with the obvious goal of providing the most timely and relevant content to your newsfeed, Facebook will also be measuring the rate at which posts […]

• Patrick Carroll

Whether you have an intern or an entire content team managing your blog, your content calendar can get stale. Most blogs fall into the trap of posting the same types of content over and over. It’s easy to reuse the same format, and we’re comfortable with familiar post types, so our blogs can easily lose […]

• Patrick Carroll

Research Understand what hashtags are popular in your industry and how they are used. Learn how your audience is interacting on Twitter. Is there a particular way they talk to each other that should be noted? Are there easily identifiable interests or types of tweets? Finally, what are your competitors doing right, wrong? Are there […]

• Patrick Carroll

This week in social media features game-changing moves from Twitter, long-awaited Instagram Business Tools, and a new fund-raising feature for Youtube channels. The Twitter Overhaul Encouraging Celebrity Interaction Twitter is doing its best to encourage tweeting between athletes, celebrities, the rich and famous, and anyone else with verified accounts. By improving the visibility of other […]

• Juan Valle

So you know Twitter, but do you know how to use it effectively? At this point, we assume you have already set-up your Twitter account and know the basics of the social network. Now it’s time for you to use the power that Twitter has to offer, to seek out and reach your audience like […]

• Patrick Carroll

This week in social media… Slideshare gets an impressive update, Pinterest tests out MORE new features, and Facebook makes huge changes to their newsfeed algorithm. LinkedIn ads premium features to Slideshare: Slideshare, a highly effective presentation sharing platform, owned by LinkedIn, is now getting better. LinkedIn has now given premium features to Slideshare users that […]

• Krista Neher

Certifications exist in a wide variety of industries. Accountants, financial advisors and even sales and marketing professionals gain certifications to showcase their skills and knowledge of a specific area. While many business professionals take courses, a certification takes a course one step further; a certificate in a specific professional field should demonstrate that the individual […]

• Juan Valle

If you’re serious about getting results with social media… Twitter is mandatory. Learn strategies to grow your following and brand on one of the most-effective social networks. Are you interested in getting ahead of your competition, who isn’t? Learn how to get massive results by building a strong community of followers. Twitter users send over […]

• Patrick Carroll

This week in social media… Finally start seeing results from your Twitter campaigns, start a conversation on Pinterest, and meet the new Foursquare. Optimize Twitter Campaigns: New Features! Twitter is finally offering competitive ad features in its attempt to catch up to Facebook’s impressive ad platform. The new features help you optimize your ads and get the […]

• Patrick Carroll

No matter your industry, you can’t ignore the most recent social media statistics. Instagram posts get 15x the engagement of Facebook and 40x the engagement of Twitter. Instagram users love to engage and unlike Facebook, engagement levels aren’t based on ad spending. Take advantage of one of the most popular social networks and learn exactly […]

• Patrick Carroll

Every week we encounter at least one trainee with questions about starting their own social media business. With the amount of businesses outsourcing social media marketing up 130% this year, we are always enthusiastic about the idea. But, even though we have vast experience on the subject, we always fell short when helping our customers because […]

• Patrick Carroll

Facebook releases a “save” feature, Public figures get improved fan interaction in a new Facebook app, and Pinterest builds communities with “specialized interests”. “Facebook Mentions” App Interacting with millions of fans is a fairly difficult task for most “influencers”, or at least for their social media managers. Facebook wants to maintain its position as the […]