Boot Camp Digital Blog

• Allison Chaney

Get the most out of advertising on Google. Follow these Google AdWords best practices when you are setting up and optimizing your ads to get better results! Use keywords in your ad description. Google bolds the keywords that you searched for in the description of the ad. Studies have shown that users actually click the […]

• Melissa Byers

Don’t take it from me. Just log into Facebook and count how many videos you see in the first ten posts on your newsfeed. I just counted mine and that number is six. Three were live videos, three were recorded. Two stopped my scroll. Facebook users are getting more savvy by the day. Better yet, […]

• Allison Chaney

If you have multiple brands under a corporate umbrella, you are probably already thinking about this as it applies to your Google My Business Listing and social media accounts. Let’s discuss the best practices and whether or not you need a unique account for each brand. The first thing you should explore is the consumer […]

• Krista Neher

The role of customer experience design (CX) continues to lead the way as being the most successful business strategy across all industries. It addresses the entire experience customers directly and indirectly encounter with your brand, and encompasses all senses at every imaginable touchpoint. Now more than ever, companies have opportunities to form relationships with their […]

• Krista Neher

Don’t spend hours researching to stay up-to-date! We’ve compiled the October 2017 Digital Marketing News Updates to keep you current on Facebook, LinkedIn, Twitter, Instagram,  YouTube, SnapChat, and more! Facebook News Updates Crisis Response on Facebook – While it’s important to ultimately help the community, this is interesting from a PR perspective as they are […]

• Krista Neher

Online advertising dollars are precious and it’s sometimes difficult to make decisions on where they should go. Google is the #1 way internet users find what they’re looking for, including your business. Google AdWords is an excellent tool for ensuring your listing is at the top. But what if you’re already at the top? Are […]

• Krista Neher

A Facebook boost is so tempting, isn’t it? Every time you post on Facebook you’re offered the option of spending a few dollars to reach a substantial audience. But is boosting EVERY post the right strategy? The truth about Facebook organic reach If your unboosted Facebook posts get outstanding organic reach, congratulations! That’s an atypical […]

• Melissa Byers

I can’t tell you how many times I’ve literally said out loud, “I’m so glad social media wasn’t around when I was a teen.” It’s not because I was a particularly ill-behaved child. It’s more like I was…well…a young adult. By nature, they’re immature, not terribly conscientious creatures which the world of social media eats […]

• Krista Neher

According to a study by McKinsey, the biggest barrier to digital marketing success is not what you think it is. It isn’t technology, complexity, or integration. It isn’t budgets or investment. It is people. The study showed that cultural and behavioral challenges were the biggest followed by lack of understanding of digital trends and lack […]

• Krista Neher

With so many options, how do I know where to begin? Deciding which social network to start on for your business really depends on your business goals & objectives, your resources, clients, and lots of other factors including what it is you are selling. It’s smart to choose just one or two networks and focus […]

• Krista Neher

One of the most common questions we get is about social media post frequency. There are tons and tons and tons of studies on this. They typically rely on correlation analysis or something similar to show that you get more success when you post the right amount. The big idea here is: Post too often […]

• Allison Chaney

SnapChat is all the rage, but that doesn’t mean it’s the best choice for marketers? Staying on top of the latest trends is an important part of digital marketing, but even more important is to make sure you are strategic about your choice to jump on a trending technology. In a recent training, the question […]