Boot Camp Digital Blog

• Allison Chaney

It strikes me as funny that we’re talking about Netflix content on YouTube, but Netflix did something really interesting and unexpected recently that might have the PR world thinking differently about those quarterly earnings calls. There is a type of PR called Investor Relations which focuses on communicating financial information to a company’s investors, shareholders, government […]

• Melissa Byers

Boot Camp Digital announces 2018 Digital Marketing Training Workshop dates If you’re not at the top of your digital marketing game, 2017 was likely a struggle. We can get you where you want to be (and BEYOND) in 2018! We’ll offer four 2018 digital marketing training workshops across the US and we’d love to have […]

• Krista Neher

Are you considering integrating new technologies into your digital marketing strategy but you don’t know where to begin? The pace at which new technologies are progressing is impressive. Every day advancements are being made, networks are growing and new ideas are taking flight. The question is no longer can it be done – the question […]

• Krista Neher

November 2017 Digital Marketing News Updates Don’t spend hours researching to stay up-to-date! We’ve compiled the November 2017 Digital Marketing News Updates to keep you current on Facebook, LinkedIn, Twitter, Instagram, YouTube, SnapChat, and more! Facebook News Updates Facebook Live Screen Sharing Feature – Facebook recently added the option to share your screen on Facebook […]

• Allison Chaney

Get the most out of advertising on Google. Follow these Google AdWords best practices when you are setting up and optimizing your ads to get better results! Use keywords in your ad description. Google bolds the keywords that you searched for in the description of the ad. Studies have shown that users actually click the […]

• Melissa Byers

Don’t take it from me. Just log into Facebook and count how many videos you see in the first ten posts on your newsfeed. I just counted mine and that number is six. Three were live videos, three were recorded. Two stopped my scroll. Facebook users are getting more savvy by the day. Better yet, […]

• Allison Chaney

If you have multiple brands under a corporate umbrella, you are probably already thinking about this as it applies to your Google My Business Listing and social media accounts. Let’s discuss the best practices and whether or not you need a unique account for each brand. The first thing you should explore is the consumer […]

• Krista Neher

The role of customer experience design (CX) continues to lead the way as being the most successful business strategy across all industries. It addresses the entire experience customers directly and indirectly encounter with your brand, and encompasses all senses at every imaginable touchpoint. Now more than ever, companies have opportunities to form relationships with their […]

• Krista Neher

Don’t spend hours researching to stay up-to-date! We’ve compiled the October 2017 Digital Marketing News Updates to keep you current on Facebook, LinkedIn, Twitter, Instagram,  YouTube, SnapChat, and more! Facebook News Updates Crisis Response on Facebook – While it’s important to ultimately help the community, this is interesting from a PR perspective as they are […]

• Krista Neher

Online advertising dollars are precious and it’s sometimes difficult to make decisions on where they should go. Google is the #1 way internet users find what they’re looking for, including your business. Google AdWords is an excellent tool for ensuring your listing is at the top. But what if you’re already at the top? Are […]

• Krista Neher

A Facebook boost is so tempting, isn’t it? Every time you post on Facebook you’re offered the option of spending a few dollars to reach a substantial audience. But is boosting EVERY post the right strategy? The truth about Facebook organic reach If your unboosted Facebook posts get outstanding organic reach, congratulations! That’s an atypical […]

• Melissa Byers

I can’t tell you how many times I’ve literally said out loud, “I’m so glad social media wasn’t around when I was a teen.” It’s not because I was a particularly ill-behaved child. It’s more like I was…well…a young adult. By nature, they’re immature, not terribly conscientious creatures which the world of social media eats […]