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Content Marketing and Optimization Workshop | Boot Camp Digital

Trusted By Millions of Businesses & Learners Globally

About Our Content Marketing and Optimization Workshop

Our hands-on Content Marketing and Optimization Workshop, available from a half-day to two days, teaches learners how to strategically ideate, create, and optimize content for digital and social media marketing.

course length
Course Length

1/2-Day to 2-Days, depending on your needs

interactive
Interactive

Evaluate content, ideate content, build content, and optimize it.

customized
Customized

Industry, audience, and the roles of the learners

knowledge
Knowledge Level

Intermediate to advanced

Content Marketing and Optimization Customized Team Training Workshop

Digital content is everywhere – your website, social media profiles, email marketing, and more. Creating optimized content that drives results is more important than ever.

Many businesses post regularly on social media or have a steady flow of advertising and website content. However, these don’t perform as well as they could simply because they aren’t optimized for digital.

This workshop shows you how to create a strategic content marketing plan that supports your business objectives. It also gives you a framework for optimizing your content for digital channels. The goal is to create great content that has the best probability of breaking through based on user habits and analysis of hundreds of thousands of campaigns.

This Content Marketing and Optimization Workshop is hands-on and interactive, so learners have the tools needed to create better content consistently.

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We customize our training to match your industry, audience, business, and learning objectives and needs.

Discover What’s Possible For Your Team

Contact us at 513.223.3878 or via email.

Number of participants in training:
Select one
  • 1
  • 10+
  • 50+
  • 100+
  • 200+
  • 500+

Workshop Outline

It is challenging to consistently create compelling content in a dynamic digital space. We work with you to craft a customized program that improves your digital content’s results.

This is a sample outline from a previous client. Yours will be customized based on your team’s needs, learning objectives, and program length.

  • Content trends
  • Why content matters
  • Why content optimization is important
  • Content creation best practices
  • Brand value and user value
  • Brand value best practices
  • User value best practices
  • Medium best practices (video, image, etc.)
  • Best practices
  • Posts/ads
  • Text
  • Images
  • Videos
  • Live
  • Best practices
  • Images
  • Text
  • Video
  • Hashtags
  • Additional Features
  • Best practices
  • Headlines
  • Posts
  • Images
  • Other issues
  • Ads vs organic
  • Best practices
  • Video content
  • Text
  • Video search optimization
  • Additional features
  • Website best practices
  • Images
  • Video
  • Text
  • Design/layout
  • Calls to action
  • Ads best practices
  • Image
  • Text
  • Format
We’ll create a customized workshop for you that is engaging, educational and drives impact. Our programs are interactive and practical so participants leave with a plan to improve. We customize our workshop for your goals and industry with relevant examples and discussions.

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★