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Content Marketing and Optimization Customized Team Training Workshop
Digital content is everywhere – your website, social media profiles, email marketing, and more. Creating optimized content that drives results is more important than ever.
Many businesses post regularly on social media or have a steady flow of advertising and website content. However, these don’t perform as well as they could simply because they aren’t optimized for digital.
This workshop shows you how to create a strategic content marketing plan that supports your business objectives. It also gives you a framework for optimizing your content for digital channels. The goal is to create great content that has the best probability of breaking through based on user habits and analysis of hundreds of thousands of campaigns.
This Content Marketing and Optimization Workshop is hands-on and interactive, so learners have the tools needed to create better content consistently.
We customize our training to match your industry, audience, business, and learning objectives and needs.
Workshop Outline
It is challenging to consistently create compelling content in a dynamic digital space. We work with you to craft a customized program that improves your digital content’s results.
This is a sample outline from a previous client. Yours will be customized based on your team’s needs, learning objectives, and program length.
- Content trends
- Why content matters
- Why content optimization is important
- Content creation best practices
- Brand value and user value
- Brand value best practices
- User value best practices
- Medium best practices (video, image, etc.)
- Best practices
- Posts/ads
- Text
- Images
- Videos
- Live
- Best practices
- Images
- Text
- Video
- Hashtags
- Additional Features
- Best practices
- Headlines
- Posts
- Images
- Other issues
- Ads vs organic
- Best practices
- Video content
- Text
- Video search optimization
- Additional features
- Website best practices
- Images
- Video
- Text
- Design/layout
- Calls to action
- Ads best practices
- Image
- Text
- Format
Trusted by Over 1 Million Marketers for Over 20 Years
Popular Training Workshops
Our training programs cover a wide range of topics. We create customized curricula to meet your needs and work with you to develop relevant learning objectives for your organization.
Some of our more popular training topics include: