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Trusted By Millions of Businesses & Learners Globally
Measuring digital marketing is one of the biggest challenges that faces both marketers and business professionals. While there is lots of digital data available, interpreting the data and deriving meaning from it can be a challenge. In order to drive impact in digital, and improve ROI going forward, data, measurement and analytics are key to continuing to grow business results.
This workshop takes on the challenge of measurement, analytics and business value in an interactive and engaging workshop. At the end of the program participants will have a strong idea of the data available to inform their decisions as well as how they can measure the results of their efforts and tie this back to business results.
We customize our training programs to match your industry and needs.
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Digital Measurement Workshop Outline
This workshop shows the data available to marketers and how it can be used strategically to inform decision-making. In addition, we dive deep into measurement and analytics to show you how to interpret the data and use it to drive business results. Finally, we explore ROI and how to link the data back to business value to make and empower smarter decision-making.
Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.
- The challenges of digital data
- Trends in data – big data, KPIs and more
- The process to move from data to analytics to measurement to ROI
- Measuring what matters
- Big data
- Small data
- Digital marketing data available
- Structured and unstructured data
- Establishing KPIs
- Elements of a strong KPI
- KPI vs. Metric vs. Benchmark
- Setting strong benchmarks
- Moving from data to insights
- Interpreting digital marketing data
- What -> So What -> Now What model to move from data to action
- Live review of digital marketing reports
- Elements of strong reports
- How to create reports that focus on the right metrics
- Eliminating data that doesn’t add value
- Storytelling with data
- Linking data to business objectives
- Calculating ROI
- Attribution modeling
- Value calculation methods
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Popular Training Workshops
Our training programs cover a wide range of topics. We create customized curricula to meet your needs and work with you to develop relevant learning objectives for your organization.
Some of our more popular training topics include: