- Tackle the biggest challenges in digital
- Practical frameworks and tools
- Examples and action-planners
- Beginner to advanced
- Hands-on and interactive
- Fully customized for your team
- Led by an expert trainer
Contact us today at 513.223.3878Â or via email.
Who We've Worked With
Course Length
1/2-Day to 3-Days
Interactive
Hands-on Program
Customized
Industry and Audience
Knowledge Level
Intermediate – Advanced
Measuring digital marketing is one of the biggest challenges that faces both marketers and business professionals. While there is lots of digital data available, interpreting the data and deriving meaning from it can be a challenge. In order to drive impact in digital, and improve ROI going forward, data, measurement and analytics are key to continuing to grow business results.
This workshop takes on the challenge of measurement, analytics and business value in an interactive and engaging workshop. At the end of the program participants will have a strong idea of the data available to inform their decisions as well as how they can measure the results of their efforts and tie this back to business results.
We customize our training programs to match your industry and needs.
Get The Brochure
Contact us with questions at 513.223.3878 or via email.
Digital Measurement Workshop Outline
This workshop shows the data available to marketers and how it can be used strategically to inform decision-making. In addition, we dive deep into measurement and analytics to show you how to interpret the data and use it to drive business results. Finally, we explore ROI and how to link the data back to business value to make and empower smarter decision-making.
Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.
- The challenges of digital data
- Trends in data – big data, KPIs and more
- The process to move from data to analytics to measurement to ROI
- Measuring what matters
- Big data
- Small data
- Digital marketing data available
- Structured and unstructured data
- Establishing KPIs
- Elements of a strong KPI
- KPI vs. Metric vs. Benchmark
- Setting strong benchmarks
- Moving from data to insights
- Interpreting digital marketing data
- What -> So What -> Now What model to move from data to action
- Live review of digital marketing reports
- Elements of strong reports
- How to create reports that focus on the right metrics
- Eliminating data that doesn’t add value
- Storytelling with data
- Linking data to business objectives
- Calculating ROI
- Attribution modeling
- Value calculation methods
We’ll partner with you to create a workshop that is specifically tailored to your needs. We build interactive and action-oriented programs using real-world examples to drive on-the-job performance. This is practical – not just theoretical.
10+ Years of Rave Reviews
Popular Training Workshops
We can cover a wide range of topics in our training programs, and create a customized curriculum to meet your needs. We’ll work with you to develop relevant learning objectives for your organization.
While we can create content specifically for your organization, some of our more popular training topics include:
READY TO TAKE THE NEXT STEP?
Let us partner with you to create a digital measurement program that drives real results for your business. Contact us for a customized proposal and workshop outline.
Get a customized proposal in 48 hours.
Get The Brochure
Contact us with questions at 513.223.3878 or via email.
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