...

Get the All Access Pass from $77/month GET STARTED!

Digital Marketing Data Measurement Analytics Workshop | Boot Camp Digital

Trusted By Millions of Businesses & Learners Globally

About Our Digital Marketing, Data Measurement, Analytics & ROI Workshop

Our hands-on, interactive workshop is tailored to your industry and audience, offering intermediate to advanced training in just ½ day to 3 days.

course length
Course Length

1/2-Day to 3-Days

interactive
Interactive

Hands-On Program

customized
Customized

Industry and Audience

knowledge
Knowledge Level

Intermediate – Advanced

Measuring digital marketing is one of the biggest challenges that faces both marketers and business professionals. While there is lots of digital data available, interpreting the data and deriving meaning from it can be a challenge. In order to drive impact in digital, and improve ROI going forward, data, measurement and analytics are key to continuing to grow business results.

This workshop takes on the challenge of measurement, analytics and business value in an interactive and engaging workshop. At the end of the program participants will have a strong idea of the data available to inform their decisions as well as how they can measure the results of their efforts and tie this back to business results.

Bootcamp Press Resource 7

We customize our training programs to match your industry and needs.

Get The Brochure

Contact us at 513.223.3878 or via email.

Any / Not Sure
  • Any / Not Sure
  • Washington DC – 2024
  • Virtual Live – 2025
  • Chicago – 2025
  • San Francisco -2025
  • Cincinnati – 2025
  • Miami – 2025

Companies Prefer Us Because Our Certifications Are Aligned With

cpd certificate alt
omcp alt
google alt
Meta Logo

Digital Measurement Workshop Outline

This workshop shows the data available to marketers and how it can be used strategically to inform decision-making. In addition, we dive deep into measurement and analytics to show you how to interpret the data and use it to drive business results. Finally, we explore ROI and how to link the data back to business value to make and empower smarter decision-making.

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

  • The challenges of digital data
  • Trends in data – big data, KPIs and more
  • The process to move from data to analytics to measurement to ROI
  • Measuring what matters
  • Big data
  • Small data
  • Digital marketing data available
  • Structured and unstructured data
  • Establishing KPIs
  • Elements of a strong KPI
  • KPI vs. Metric vs. Benchmark
  • Setting strong benchmarks
  • Moving from data to insights
  • Interpreting digital marketing data
  • What -> So What -> Now What model to move from data to action
  • Live review of digital marketing reports
  • Elements of strong reports
  • How to create reports that focus on the right metrics
  • Eliminating data that doesn’t add value
  • Storytelling with data
  • Linking data to business objectives
  • Calculating ROI
  • Attribution modeling
  • Value calculation methods
We’ll partner with you to create a workshop that is specifically tailored to your needs. We build interactive and action-oriented programs using real-world examples to drive on-the-job performance. This is practical – not just theoretical.

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

316523796 10159422394736593 7402149567347924891 n
CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

73x73 2
CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

73x73 3
JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

Untitled design 1
PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

Untitled design 9
JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

Untitled design 2
ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

1516521338268
SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

Untitled design 3
VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

Untitled design 4
MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

Untitled design 9
EUGENE B.
★ ★ ★ ★ ★