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Digital Marketing Foundation Workshop | Boot Camp Digital

Trusted By Millions of Businesses & Learners Globally

About Our Digital Marketing Foundations Workshop

Set a strong foundation for your team with customized training that ensures consistency and fluency across all levels. Our program aligns your organization with strategic and tactical skills, using relevant examples to make learning practical and impactful.

course length
Course Length

1/2-Day to 4-Days

interactive
Interactive

Hands-On Program

customized
Customized

Industry and Audience

knowledge
Knowledge Level

Beginner – Intermediate

Digital Marketing Foundations Customized Team Training Workshop

Digital is already over 50% of marketing budgets and is projected to continue to grow. Businesses today need to understand the foundations and essentials of digital marketing if they want to continue to succeed.

Get your team on the same page, speaking the same language with a foundational level of digital fluency. We cater to hands on audiences and strategic audiences and customize for you.

Our Digital Marketing Foundations Workshop covers all of the foundational aspects of digital marketing to level-set knowledge in your organization. We cover everything from strategy to implementation to measurement. This workshop covers the what, why and how of top digital marketing tools and can be customized for the specific knowledge level and focus areas of your organization.

Looking for something more advanced? See our Digital Marketing Mastery workshop.

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We customize our training programs to match your industry and needs.

Get The Brochure

Contact us at 513.223.3878 or via email.

Any / Not Sure
  • Any / Not Sure
  • Washington DC – 2024
  • Virtual Live – 2025
  • Chicago – 2025
  • San Francisco -2025
  • Cincinnati – 2025
  • Miami – 2025

Companies Prefer Us Because Our Certifications Are Aligned With

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Program Outline

The Digital Marketing Foundations Workshop covers all of the most important aspects of digital marketing and is fully customized for your objectives, audience and industry.

Note: This is our typical program outline that can be customized for you.

  • Trends in digital marketing
  • Size and scope of digital marketing
  • Digital marketing and your industry/organization
  • Steps to building a strategy
  • Defining your goal, strategy, objectives and tactics
  • Defining your target audience
  • Digital content strategy (user value and brand value)
  • Content types/formats and trends
  • Crafting compelling content
  • Consumer-first digital

Overview of the tools, what they are, how they work and how they can contribute to a business strategy.

Social Media

  • Facebook
  • LinkedIn
  • Instagram
  • Twitter
  • YouTube
  • Pinterest
  • Blogs
  • Others as requested

Advertising

  • Social Media
  • Video (YouTube)
  • Search
  • Display

Websites

  • Trends
  • Best practices
  • User experience
  • Technical considerations
  • Website analytics overview

SEO

  • Strategic purpose of SEO
  • How search engines work
  • How to optimize for search (ART of search)

Email Marketing

  • Trends in email marketing
  • How email fits into digital marketing strategy
  • Incorporating email into your strategy
  • How to measure your efforts
  • Setting KPIS
  • KPIS, Benchmarks and Metrics
  • Reporting

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★