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Trusted By Millions of Businesses & Learners Globally
Digital Marketing Foundations Customized Team Training Workshop
Digital is already over 50% of marketing budgets and is projected to continue to grow. Businesses today need to understand the foundations and essentials of digital marketing if they want to continue to succeed.
Get your team on the same page, speaking the same language with a foundational level of digital fluency. We cater to hands on audiences and strategic audiences and customize for you.
Our Digital Marketing Foundations Workshop covers all of the foundational aspects of digital marketing to level-set knowledge in your organization. We cover everything from strategy to implementation to measurement. This workshop covers the what, why and how of top digital marketing tools and can be customized for the specific knowledge level and focus areas of your organization.
Looking for something more advanced? See our Digital Marketing Mastery workshop.
We customize our training programs to match your industry and needs.
Companies Prefer Us Because Our Certifications Are Aligned With
Program Outline
The Digital Marketing Foundations Workshop covers all of the most important aspects of digital marketing and is fully customized for your objectives, audience and industry.
Note: This is our typical program outline that can be customized for you.
- Trends in digital marketing
- Size and scope of digital marketing
- Digital marketing and your industry/organization
- Steps to building a strategy
- Defining your goal, strategy, objectives and tactics
- Defining your target audience
- Digital content strategy (user value and brand value)
- Content types/formats and trends
- Crafting compelling content
- Consumer-first digital
Overview of the tools, what they are, how they work and how they can contribute to a business strategy.
Social Media
- YouTube
- Blogs
- Others as requested
Advertising
- Social Media
- Video (YouTube)
- Search
- Display
Websites
- Trends
- Best practices
- User experience
- Technical considerations
- Website analytics overview
SEO
- Strategic purpose of SEO
- How search engines work
- How to optimize for search (ART of search)
Email Marketing
- Trends in email marketing
- How email fits into digital marketing strategy
- Incorporating email into your strategy
- How to measure your efforts
- Setting KPIS
- KPIS, Benchmarks and Metrics
- Reporting
Trusted by Over 1 Million Marketers for Over 20 Years
Popular Training Workshops
Our training programs cover a wide range of topics. We create customized curricula to meet your needs and work with you to develop relevant learning objectives for your organization.
Some of our more popular training topics include: