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Employee Advocacy Training | Boot Camp Digital

Trusted By Millions of Businesses & Learners Globally

About Our Employee Advocacy Workshop

Our hands-on Employee Advocacy Workshop, available from ½ day to 2 days, is customized for your industry and audience, providing practical training for all experience levels.

course length
Course Length

1/2-Day to 2-Days

interactive
Interactive

Hands-On Program

customized
Customized

Industry and Audience

knowledge
Knowledge Level

Beginner – Advanced

Employee Advocacy Workshop Customized For Your Team

Employees can be one of your biggest assets in growing your brand and your presence online – if you know how to empower them and inspire them. Employee advocacy has positive benefits for both the employee and employer, as both can benefit from a positive online presence. Studies show that employee advocacy programs can drive sales, support recruiting and build a positive impression of an organization online. The key to success is unlocking and empowering them.

Boot Camp Digital has worked with leading employers to create employee advocacy programs that activate and inspire their employees to spread brand messages online. Our workshop focuses on helping employees understand how to promote themselves and the business online, as well as to inspire them to do so. This workshop can be customized based on your business objectives, your industry and the knowledge level of your ambassadors.

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We customize our training programs to match your industry and needs.

Discover What’s Possible For Your Team

Contact us at 513.223.3878 or via email.

Number of participants in training:
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  • 10+
  • 50+
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  • 200+
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Companies Prefer Us Because Our Certifications Are Aligned With

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Program Outline

Our Employee Advocacy Workshop will inspire and empower employees to become advocates for your organization. This hands-on workshop will increase their comfort level in posting about the business, give them ideas of content to post and encourage them to share. We can incorporate your social media policies (or help you create one!) and also incorporate tools like LinkedIn Elevate or other advocacy tools that you use.

Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.

  • How to determine what you want to achieve on social media.
  • How to define your tone of voice and what is appropriate for you.
  • Analyze relevant examples of personal brands online.
  • Content types and themes
  • Creating your content “buckets”
  • Content Formats (how to, best practices and optimization)
  • Video
  • Images
  • Blogs
  • Corporate resources and product integration
  • Corporate social media policy review
  • Creating content that promotes the company and you
  • Ideas and inspiration
  • Do’s and Don’ts
  • Posting disclaimers and legal best practices

Facebook

  • Using Facebook as an advocacy tool
  • Privacy settings
  • Participating in groups
  • Content best practices including format, size and subject
  • How to be a brand ambassador through the use of tagging, mentions, likes, posting links and sharing content

Instagram

  • How to craft and share relevant messages on Instagram
  • Content best practices including format, size and subject
  • How to be a brand ambassador using hashtags and mentions

LinkedIn

  • Building and optimizing your personal profile
  • Content best practices for posting including format, size, and subject
  • How to be a brand ambassador using mentions, posting content and links, and by engaging in groups
  • How to grow your network and understanding the LinkedIn degrees of connection
  • Participating in LinkedIn groups to grow your presence
  • Adding connections best practices

YouTube

  • How to setup a YouTube channel
  • Content best practices for posting video on YouTube
  • Optimizing YouTube videos
  • How to be a brand ambassador by sharing links and brand video content

Blogging

  • Blogging on your own site vs. other sites
  • SEO tips for blogging
  • Blog writing best practices
  • Blog promotion best practices
  • Choosing where to start
  • Putting together a work process (daily, weekly, monthly)
  • Automation tools
  • Committing to an action plan
  • Prioritizing your next steps
We’ll create a custom program for you based on your specific goals and objectives. We build interactive and action-oriented elements so you see results in performance. We go beyond sharing knowledge and focus on driving action.

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
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Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
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I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
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Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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