1/2-Day to 2-Days
Get the All Access Pass from $77/month GET STARTED!
Trusted By Millions of Businesses & Learners Globally
Facebook Ads Master Class Customized Team Training Workshop
Facebook Ads are easy to create and can run for as little as a dollar a day. But are your ads performing as well as they could be? Are you maximizing your strategy, content, targeting, and optimization to get the best results possible?
This high-impact workshop is customized based on your business, objectives, pain points, experience level, and the types of ads you run. We look at what you have in place, where you want to go, and then create a program that bridges that gap. We incorporate hands-on analysis and optimization of your existing ad accounts or use practice accounts.
This program is a deep dive into creating and optimizing for Facebook Ad success.
Get a customized program that gets better results from your Facebook Ads.
Workshop Outline
This Facebook Ads workshop can be optimized for beginners or dive in to advanced topics. It covers everything from strategy to implementation and measurement. Discover how to get more value from each stage of the Facebook Ad process – from strategy to optimization.
Note: This is a sample program outline that can be adjusted and refined based on your learning objectives, experience level of the group, and the duration of the program.
- Defining clear business goals and objectives
- Tightly using the OCTO model to maximize success
- Structuring ads with OCTO to diagnose and improve ad performance
- Understanding differences between ad objectives
- Harnessing Facebook ad objectives to maximize results
- Importance of choosing the right objective
- Ad formats and when to use them
- Content best practices
- Tying content to target and objective
- Optimizing ad content
- Content quality metrics in Facebook results
- Overview of targeting options
- Deepening (and widening)
- Linking budget and target
- Custom audiences
- Organizing audiences
- Audience testing
- Interpreting performance reports
- Diagnosing performance causes
- Creative
- Target
- Auto-optimization options in Facebook
- Manually optimizing ads
- Structuring ads to improve
- Structuring ads to maximize insights
- Using audience insights for better targeting and content development
- Establishing and implementing naming and organization in ad accounts
Trusted by Over 1 Million Marketers for Over 20 Years
Popular Training Workshops
Our training programs cover a wide range of topics. We create customized curricula to meet your needs and work with you to develop relevant learning objectives for your organization.
Some of our more popular training topics include: