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Linkedin For Business Professionals Customized Team Training Workshop
LinkedIn is one of the most powerful business tools – and since the acquisition by Microsoft it has become even more powerful. Most business professionals have a presence on LinkedIn but aren’t taking advantage of the full potential that LinkedIn has to offer. It isn’t just for job-seekers – it is a credibility booster for employees and employers.
More and more, LinkedIn is your first professional impression. Success on LinkedIn can go far beyond just creating a strong impression – it can be strategically used to grow your credibility, expand your network and build your reputation as an expert. This has the opportunity to grow sales, develop stronger relationships, attract opportunities and build the reputation of your employer.
This LinkedIn for Business Professionals Workshop will show you how to fully harness your presence on LinkedIn in order to create a powerful presence. This workshop is built around the 5 Ps of a powerful LinkedIn presence: Profile, People, Posting, Participating and Optimizing.
We customize our training programs to match your industry and objectives.
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Workshop Outline
LinkedIn is the biggest professional social network and while most people are on it they don’t do a good job of using it to the fullest potential. This workshop dives in to how to maximize your profile, grow your connections and build a presence. It can be customized for various audiences from executive to sales teams to business professionals to job seekers.
Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.
- Professional benefits of LinkedIn
- LinkedIn success stories
- Size, growth and trends of LinkedIn
- Elements of a powerful profile
- LinkedIn image pro-tips
- Setting up profile information to maximize impact
- Tips and best practices for profile elements
- How to structure content for maximum impact
- Optimizing your profile for search
- Hidden sections in LinkedIn that can extend your profile
- Posting status updates
- Building your LinkedIn content plan
- What to post
- Finding content
- Sharing employer content
- Videos
- Timing
- Scheduling
- Growing your network
- Participating in LinkedIn groups
- Grow your presence with groups
- Engaging and interacting on LinkedIn
- Growing your presence with your network
- In-mail and private messages
- Creating your personal LinkedIn action plan
- Incorporating LinkedIn into your workflows
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Our training programs cover a wide range of topics. We create customized curricula to meet your needs and work with you to develop relevant learning objectives for your organization.
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