1/2-Day to 2-Days
Get the All Access Pass from $77/month GET STARTED!
Trusted By Millions of Businesses & Learners Globally
Why Our Personal Branding Workshop?
People Google you every day – out of curiosity, to learn about your background, and to assess your credibility. When they find you, are you putting your best foot forward? Is your online impression as powerful as it could be? Much like you put care into your appearance for professional meetings, you should put care into your online appearance. Your reputation as a business professional not only reflects you, but also reflects the organization that you work for.
This Personal Branding Workshop shows you how to craft a powerful personal brand for yourself based on the branding principles used by consumer brands. Discover what you want your personal brand to be and how to bring it to life in a compelling way. This workshop can be customized for your team and includes action-planning to drive action and results.
Workshop Outline
Building your personal brand is an investment that pays out over time and creates credibility and opportunity for both business professionals and employers. This complete workshop starts with the importance of personal branding and dives in to the details of how to execute. It can be customized for beginner to advanced audiences and various lengths of time.
Note: This is our typical program outline that can be customized based on the needs of your specific audience, your learning objectives and the duration of your program.
- What is a personal brand
- Importance of a personal brand
- Benefits of a personal brand
- In-person brand strength test
Determine your objectives as a business professional
Define the target audience you want to reach
Explore yourself:
- Personally
- Professionally
- Personally
- Create your personal brand statement
- Introduction to the personal brand pyramid
- Elements of a strong brand: MADE
- Evaluate your elements to highlight
- Define your brand character
- Create your elevator pitch or equity statement
- Develop your online assets
- Audit Yourself
- Create your content plan
- Images: creating compelling images online
- Videos: crafting videos that connect
- Channels:
- LinkedIn (in-depth)
- Blogging
- X (Twitter)
- Slideshare
- Personal Website
- Prioritizing your presence
- Crafting your personal plan
Trusted by Over 1 Million Marketers for Over 20 Years
Popular Training Workshops
Our training programs cover a wide range of topics. We create customized curricula to meet your needs and work with you to develop relevant learning objectives for your organization.
Some of our more popular training topics include: