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Social Media Marketing Foundations Customized Team Training Workshop
Social media continues to be a powerful tool for meaningfully reaching your target audience. As the social media landscape has matured and evolved, more and more businesses are using it as a strategic tool to connect with customers.
Our Social Media Foundations Workshop is a level-set for business professionals to understand how social networks work and how social media is a powerful business tool. While most people have an understanding of social networks, this workshop focuses on their relevance to business and the best practices for setting up a business for success.
Looking for something more advanced? See our Advanced Social Media Marketing Mastery workshop.
Get a custom program to drive results.
Sample Program Outline
The Social Media Marketing Foundations Workshop covers all of the most important aspects of social media marketing. Participants will leave understanding how social networks are growing businesses.
Note: This is our typical program outline that can be customized based on your learning objectives and ideal length.
- Trends in social media marketing
- Size and scope of social media
- Social media marketing and your industry/organization
- Why social media requires a more defined strategy
- Steps to building a strategy
- Defining your goal, strategy, objectives, and tactics
- Defining your target audience
- Social media content strategy (user value and brand value)
- Establishing a tone of voice
- Content types/formats and trends
- Crafting compelling content
- Consumer-first social media thinking
- Driving word of mouth and conversations in social media
- Social media setup for success (account creation, assets needed, etc.)
Overview of the tools, what they are, how they work, and how they can contribute to a business strategy.
- How businesses use Facebook
- Business opportunities in Facebook
- Facebook features – live, stories
- Facebook content best practices
- Facebook best practices
- Facebook ads overview
- Instagram overview – key features
- How businesses use Instagram
- Best practices for Instagram
- Profiles – best practices, optimization and features
- Groups – how to participate
- Business Pages – how they work and how to use them
X (Twitter)
- X overview – key features
- How businesses use X
- How to find your audience on X
- Best practices for X
YouTube
- YouTube overview – key features
- How businesses use YouTube
- Types of videos on YouTube
- Best practices for YouTube
- Pinterest overview – key features
- How businesses use Pinterest
- How to find your audience on Pinterest
- Best practices for Pinterest
TikTok
- TikTok overview – key features
- How businesses use TikTok
- Best practices for TikTok
Blogs
- Blogs overview – key features
- How businesses use blogs
- Best practices for blogging
- Steps to launching a successful blog
- Choosing where to play in social media
- Prioritizing your social media efforts
- Social media workflow best practices
- Social media tools
- How to measure your efforts
- Setting KPIs
- KPIs, Benchmarks, and Metrics
- Reporting
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Popular Training Workshops
Our training programs cover a wide range of topics. We create customized curricula to meet your needs and work with you to develop relevant learning objectives for your organization.
Some of our more popular training topics include: