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Social Media Marketing FoundationsWorkshop

Trusted By Millions of Businesses & Learners Globally

About Our Social Media Marketing Foundations Workshop

Our hands-on Social Media Marketing Foundations Workshop builds essential social media skills and strategies.

course length
Course Length

1/2-Day to 4-Days

interactive
Interactive

Hands-On and Engaging

customized
Customized

Industry and Audience

knowledge
Knowledge Level

Beginner to Intermediate

Social Media Marketing Foundations Customized Team Training Workshop

Social media continues to be a powerful tool for meaningfully reaching your target audience. As the social media landscape has matured and evolved, more and more businesses are using it as a strategic tool to connect with customers.

Our Social Media Foundations Workshop is a level-set for business professionals to understand how social networks work and how social media is a powerful business tool. While most people have an understanding of social networks, this workshop focuses on their relevance to business and the best practices for setting up a business for success.

Looking for something more advanced? See our Advanced Social Media Marketing Mastery workshop.

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Get a custom program to drive results.

Get the Brochure

Contact us at 513.223.3878 or via email.

Any / Not Sure
  • Any / Not Sure
  • Washington DC – 2024
  • Virtual Live – 2025
  • Chicago – 2025
  • San Francisco -2025
  • Cincinnati – 2025
  • Miami – 2025

Sample Program Outline

The Social Media Marketing Foundations Workshop covers all of the most important aspects of social media marketing. Participants will leave understanding how social networks are growing businesses.

Note: This is our typical program outline that can be customized based on your learning objectives and ideal length.

  • Trends in social media marketing
  • Size and scope of social media
  • Social media marketing and your industry/organization
  • Why social media requires a more defined strategy
  • Steps to building a strategy
  • Defining your goal, strategy, objectives, and tactics
  • Defining your target audience
  • Social media content strategy (user value and brand value)
  • Establishing a tone of voice
  • Content types/formats and trends
  • Crafting compelling content
  • Consumer-first social media thinking
  • Driving word of mouth and conversations in social media
  • Social media setup for success (account creation, assets needed, etc.)

Overview of the tools, what they are, how they work, and how they can contribute to a business strategy.

Facebook

  • How businesses use Facebook
  • Business opportunities in Facebook
  • Facebook features – live, stories
  • Facebook content best practices
  • Facebook best practices
  • Facebook ads overview

Instagram

  • Instagram overview – key features
  • How businesses use Instagram
  • Best practices for Instagram

LinkedIn

  • Profiles – best practices, optimization and features
  • Groups – how to participate
  • Business Pages – how they work and how to use them

X (Twitter)

  • X overview – key features
  • How businesses use X
  • How to find your audience on X
  • Best practices for X

YouTube

  • YouTube overview – key features
  • How businesses use YouTube
  • Types of videos on YouTube
  • Best practices for YouTube

Pinterest

  • Pinterest overview – key features
  • How businesses use Pinterest
  • How to find your audience on Pinterest
  • Best practices for Pinterest

TikTok

  • TikTok overview – key features
  • How businesses use TikTok
  • Best practices for TikTok

Blogs

  • Blogs overview – key features
  • How businesses use blogs
  • Best practices for blogging
  • Steps to launching a successful blog
  • Choosing where to play in social media
  • Prioritizing your social media efforts
  • Social media workflow best practices
  • Social media tools
  • How to measure your efforts
  • Setting KPIs
  • KPIs, Benchmarks, and Metrics
  • Reporting
NOTE: We create an interactive and hands-on experience for your team. We prefer to cover topics hands-on where participants apply what they learn. The program topics and interactions will be customized for you.

Trusted by Over 1 Million Marketers for Over 20 Years

The Best Training I’ve Been To In a Long Time.

This was the best training I’ve been to in a long time. The material was well presented and relevant. I look forward to putting the things I learned into practice!

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CHRISTINA N.
★ ★ ★ ★ ★
Exceptional Learning Experiences!

Exceptional learning experiences. I have taken several Boot Camp Digital workshops, and the SEO Certification course. I have found all of them valuable to broaden my understanding of digital marketing and Artificial Intelligence (AI). In particular, I like that there are reference materials, as well as additional on-screen text highlights because they help reinforce what I saw and heard in the videos. As reinforcement, I have even created a folder of some of the quick reference materials for easy review on demand.

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CATHY B.
★ ★ ★ ★ ★
Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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JOE B.
★ ★ ★ ★ ★
Engaging, Fast-Paced And Loaded With Tons Of Great Tips.

I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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PAM L.
★ ★ ★ ★ ★
The Delivery Made The Content Easy To Absorb!

Just completed Boot Camp Digital’s online training, and I am stunned not only by the sheer amount of resources, but how much information they were able to squeeze in! Even though there was a lot to digest, the delivery made the content easy to absorb. The additional downloads alone are worth the price.

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JOE G.
★ ★ ★ ★ ★
Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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ANDREA C.
★ ★ ★ ★ ★
I Have Tried Other Programs – They Just Do Not Compare!

Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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SHIRA L.
★ ★ ★ ★ ★
Trainers Were Able To Cater For All Attendee Skill Levels Seamlessly.

Excellent, comprehensive and clearly explained training. The trainers were thorough and able to cater for all attendee skill levels seamlessly. I interviewed 4 similar service providers and Boot Camp Digital by far offered the best content and service. The course exceeded my expectations and was everything I needed to know and more in just 4 days. Looking forward to putting all into practice!

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VANESSA C.
★ ★ ★ ★ ★
Boot Camp Digital Is Very Professional And Knowledgeable.

Boot Camp Digital is very professional and knowledgeable. I learned more in 90 mins than I have in months of doing research on my own. I will recommend Boot Camp Digital to anyone looking to learn about digital marketing for sure!

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MARILUCY G.
★ ★ ★ ★ ★
I Recommend Taking These Courses Instead of College!

I took the social media marketing and digital marketing certifications. The courses were the best I’ve ever took. I have 38 certifications in all, but I loved these. Just the context and breadth alone is amazing. They put a lot of effort in to make these courses. I recommend taking them instead of going to college to learn from someone that has never done it.

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EUGENE B.
★ ★ ★ ★ ★