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Social Media Marketing Mastery Customized Team Training Workshop
As social media has grown and evolved, it is more challenging than ever for businesses to stand out and get results. Many businesses find that they have a handle on the basics but want to take their success to the next level.
Social Media Marketing Mastery goes beyond the basics of social media marketing and focuses on intermediate to advanced strategies, tactics, and tools that drive business results.
This hands-on, interactive workshop has participants evaluating their current success and opportunities and building an action plan to get better results faster. We go into the tips, tricks, and tools that can improve performance beyond basic best practices.
Looking for something more foundational? See our Social Media Marketing Foundations workshop.
Program Outline
Social Media Marketing Mastery is our advanced social media marketing workshop, focusing on intermediate to advanced topics. We go beyond the basics and focus on optimization, as well as tips, tricks, and best practices to grow results. This workshop can be customized to meet your needs.
Note: This is our typical outline, which we will customize to meet your needs. We’ll gauge your team’s level with our Digital IQ test and focus on the areas that maximize your results.
- Trends and innovation in social media marketing
- Emerging opportunities
- Future of social media marketing
- Top challenges facing marketers
- Defining your goal, strategy, objectives, and tactics
- Customizing strategies per channel
- Strategies that get results now
- Focusing and evaluating strategic objectives
- Social media content strategy (user value and brand value)
- Content research tools
- How to use digital tools to learn about your target audience
- Google Search, Google Trends, Audience Insights (Facebook), Social Networks, Answer the Public, Buzz Sumo, etc.
- Content best practices (that work NOW)
- Social media content optimization
- Content creation tools and workflows
- Organic Facebook strategies
- Content best practices
- Engagement best practices
- Comment and community management
- Facebook Messenger best practices
- Live video best practices
Facebook Ads
- Campaign setup for success
- Content optimization
- Content testing
- Campaign optimization
- Campaign best practices
- Stories – best practices and what to know
- Content optimization
- Profile optimization
- Sponsored/boosted content
- Profile optimization
- Connection building
- Content and posting – best practices
- Trends in LinkedIn content
- Page setup and optimization
- Page content and reach
- Additional LinkedIn features
X (Twitter)
- X best practices
- Multimedia content on X
- Growing a following on X
- Mining X data for growth
- Tools to manage X
YouTube
- YouTube features to harness
- Maximizing search visibility from YouTube
- Optimizing YouTube videos
- Video best practices
- Profile and board optimization
- Growing visibility on Pinterest
- Harnessing Pinterest search
- Pin optimization
Blogs
- Blog writing and content structure tips
- Blog optimization
- Blog promotions tips and tricks
- Headline writing optimization
- Image and video optimization
- Management tools
- Scheduling, reporting, etc.
- Building a measurement system
- KPIs and benchmarks
- Social media workflow
- Analyzing results
- Interpreting and automating reports
Trusted by Over 1 Million Marketers for Over 20 Years
Popular Training Workshops
Our training programs cover a wide range of topics. We create customized curricula to meet your needs and work with you to develop relevant learning objectives for your organization.
Some of our more popular training topics include: