Boot Camp Digital Blog

• Krista Neher

Customer Relationship Management: Is Your Business CRM Ready? CRM stands for Customer Relationship Management. It’s a platform or system used by a company to manage all of its interactions and its relationship with a customer. Small to large businesses all use CRMs to optimize their processes, so is your business ready CRM? What is a […]

• Melissa Byers

2023 SAN FRANCISCO DIGITAL MARKETING WORKSHOP NOW OPEN FOR REGISTRATION! We hate turning people (sometimes teams) away when our trainings sell out. That’s why we’ve cleared our schedules to add a highly-requested 2023 San Francisco Digital Marketing Workshop in September! Intensive, Hands-On, Interactive Training It’s called “Boot Camp” for a reason. This four-day workshop is designed […]

• Krista Neher

Most Popular Email Marketing Software When sending emails, most businesses use email software. Email software allows you to easily create professional emails and send them to large email lists automatically. Email software platforms also make sure that your emails are compliant with any legal standards. For example, the CAN-SPAM Act in the US has guidelines […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! Facebook News Updates Meta […]

• Krista Neher

Why You Should Be Using Hashtags on TikTok. A Boot Camp Digital All Access member recently asked about hashtags on TikTok. Are they useful? Should we be using them? YES! Simply put, hashtags on TikTok provide visibility and searchability. Learn more about hashtags here. TikTok is a discovery engine. Plain and simple, its goal is […]

• Krista Neher

Why is ROI an Important Driver to Success? Let’s look at why ROI is an important driver to your success and what you should be asking yourself to calculate an ROI for your business. ROI – Return On Investment – is difficult to measure and isn’t likely to be very accurate. When we think of […]

• Krista Neher

Top 5 Truths About Instagram Hashtags  A great way to keep track of your digital imprint is through hashtags. Not only are they a way to mix up your content, but they serve a purpose. Let’s answer some of the biggest questions about Instagram hashtags. LOCATION: Where should I put my hashtags on Instagram?  From […]

• Krista Neher

4 Ways of Working with Influencers  There are a few different models that businesses use when working with influencers. For brands wanting to run large-scale influencer programs, some agencies specialize in working with them. Simple Quid pro Quo The easiest form of influencer marketing is a quick and simple exchange. Typically, the influencer creates a […]

• Krista Neher

Members of our All Access Pass and Digital Marketing Insiders get the first look at the latest digital marketing news updates each month. During a live, interactive session, we cover what matters to marketers and answer questions. We spend hours combing industry news sites looking for the most important updates, so you don’t have to! […]

• Krista Neher

6 Influencer Marketing Pro-Tips Influencer marketing is an incredibly popular way to influence your target audience, but it can be tricky to execute effectively. After working with thousands of businesses and organizations that use influencers, here are six pro-tips to avoid missteps. Legal disclosures  When we talk about influencer marketing, in the US and many […]

• Krista Neher

Marketing Automation: Why You Should Use It To Drive Consistency Marketing Automation does what it sounds like – it automates follow-ups to drive consistency. It uses the CRM (and is often integrated into the CRM) to create a flow of interactions for a contact. For example, once a new sales lead enters my CRM, the […]

• Krista Neher