Boot Camp Digital Blog

• Krista Neher

What Makes A Good KPI? KPIs -Key Performance Indicators –  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you use a KPI. A good KPI is a metric that indicates whether your efforts are […]

• Krista Neher

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital marketing efforts: Start with Strategy, Set KPIs, Create Benchmarks, and Report Regularly. START WITH STRATEGY […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! Ready for the hottest […]

• Krista Neher

Mobile Marketing Best Practices You Should Be Following Mobile marketing used to be considered a separate channel – similar to an email or a website. Now, over 87% of digital content is consumed via mobile devices. Email, websites, social and ads are all viewed more on mobile devices vs. desktop computers. Here are the mobile […]

• Krista Neher

Follow C.U.R.V.E for Email Subject Lines That Get Opened It doesn’t matter how many emails addresses you have if people don’t open them. When you follow my C.U.R.V.E. model for email subject lines, you will improve your open rate. What is in a Great Email Subject Line? Writing great email subject lines is important and […]

• Krista Neher

Top Challenges to Community Management  Community Management is no easy task. Creating your own community online is a big investment and should be considered carefully. There are two challenges to community management – No Members and Accelerated Growth. Communities With No Members You are excited to launch your community and start inviting everyone to join, […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! Ready for the hottest […]

• Krista Neher

Inbound Marketing: The Connected CRM Strategy Inbound marketing is a technique for drawing customers to products and services through online content marketing, social media marketing, search engine optimization, and branding. I like to call inbound marketing the Connected CRM strategy because it uses “pull marketing” to attract or connect clients to you. It is designed […]

• Krista Neher

Messaging App Advantages For Businesses For many consumers, messaging app advantages are what drive them to mobile purchasing, particularly because they are convenient-it is easy to share text, video, and images or video chats than calling or visit a store. In fact, according to WhatsApp CEO Will Cathcart, 175 million people a day use WhatsApp […]

• Krista Neher

Is Your Business Ready for a Mobile App? 5 Strategies for Mobile Apps In the earlier days of digital marketing, businesses were flocking to create their own mobile apps. Since then, a few realities have slowed the business interest in them. So, is your business ready for a mobile app? Here are the 5 strategies […]

• Krista Neher

Customer Relationship Management: Is Your Business CRM Ready? CRM stands for Customer Relationship Management. It’s a platform or system used by a company to manage all of its interactions and its relationship with a customer. Small to large businesses all use CRMs to optimize their processes, so is your business ready CRM? What is a […]

• Melissa Byers

2023 SAN FRANCISCO DIGITAL MARKETING WORKSHOP NOW OPEN FOR REGISTRATION! We hate turning people (sometimes teams) away when our trainings sell out. That’s why we’ve cleared our schedules to add a highly-requested 2023 San Francisco Digital Marketing Workshop in September! Intensive, Hands-On, Interactive Training It’s called “Boot Camp” for a reason. This four-day workshop is designed […]