Boot Camp Digital Blog

• Krista Neher

Summary of Content The AI Gap: Tactical vs. StrategicLearn why 75% of organizations fail to see a return on investment from AI and how scattered, ad-hoc usage holds teams back. The 7-Step AI Strategy RoadmapDiscover the exact step-by-step framework we use to align AI initiatives with core business priorities. Prioritizing Use Cases with Find-Fit-FlyUnderstand how […]

• Krista Neher

AI search is changing how people find businesses, compare options, and make decisions — and marketers need to adapt their SEO strategies now. What Is AI Engine Optimization? — AI SEO is about showing up in AI-generated answers, not just traditional search rankings. SEO Is Not Dead — Traditional SEO still matters, but it needs […]

• Krista Neher

Digital marketing and AI platforms rolled out major updates in May 2026 that could directly impact how you advertise, create content, improve visibility, and connect with audiences online. From Meta’s growing AI integrations and Instagram’s creator-focused changes to LinkedIn’s expanding ad tools and new research on AI search behavior, these updates highlight where platforms are […]

• Krista Neher

• Krista Neher

• Krista Neher

Digital platforms are doubling down on personalization, AI-driven discovery, and creator-led strategies—and February’s updates show exactly where marketers should focus next. From social performance benchmarks to major shifts in AI search, content visibility, and platform governance, these changes directly impact how your brand gets discovered, trusted, and chosen in 2026. Members of our All Access […]

• Krista Neher

A new year brings new opportunities to sharpen your digital marketing strategy, and while January is often quieter for platform updates, there are still meaningful shifts you need to pay attention to. This month’s updates focus on how platforms are evolving content discovery, authenticity, and visibility—giving you clear signals on where to focus your time […]

• Krista Neher

Get an inside edge on December’s biggest digital marketing shifts so you can start 2026 with a smarter, data-backed strategy instead of guessing. In this update, you’ll discover the most important changes across Meta, Instagram, TikTok, LinkedIn, AI and Google, all laid out so you can see how each one impacts your campaigns, creative and audience reach. Access all […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! November 2025 has major […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! October 2025 has major […]

• Krista Neher

Summary What is a Custom AI? – A tailored version of AI designed to know your business, your data, and your processes. When Should You Use a Custom AI? – Scenarios where general-purpose tools fall short. Traits That Make Custom AI Unique – The six qualities that set it apart. Custom AI vs. General Purpose […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! September 2025 has major […]