Boot Camp Digital Blog

• Krista Neher

Digital platforms are doubling down on personalization, AI-driven discovery, and creator-led strategies—and February’s updates show exactly where marketers should focus next. From social performance benchmarks to major shifts in AI search, content visibility, and platform governance, these changes directly impact how your brand gets discovered, trusted, and chosen in 2026. Members of our All Access […]

• Krista Neher

A new year brings new opportunities to sharpen your digital marketing strategy, and while January is often quieter for platform updates, there are still meaningful shifts you need to pay attention to. This month’s updates focus on how platforms are evolving content discovery, authenticity, and visibility—giving you clear signals on where to focus your time […]

• Krista Neher

Get an inside edge on December’s biggest digital marketing shifts so you can start 2026 with a smarter, data-backed strategy instead of guessing. In this update, you’ll discover the most important changes across Meta, Instagram, TikTok, LinkedIn, AI and Google, all laid out so you can see how each one impacts your campaigns, creative and audience reach. Access all […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! November 2025 has major […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! October 2025 has major […]

• Krista Neher

Summary What is a Custom AI? – A tailored version of AI designed to know your business, your data, and your processes. When Should You Use a Custom AI? – Scenarios where general-purpose tools fall short. Traits That Make Custom AI Unique – The six qualities that set it apart. Custom AI vs. General Purpose […]

• Krista Neher

Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during a live, interactive session and answer questions. We spend hours combing industry news sites looking for the most critical updates, so you don’t have to! September 2025 has major […]

• Krista Neher

Summary: Use a layered framework. Start with a general LLM for most tasks. When you need accuracy, scale, or guardrails, move to Custom AIs or RAG. For complex workflows, consider agents. For visuals/audio, add creative and fit-for-purpose tools. What You’ll Learn The AI landscape, simplified When to use general LLMs Custom AIs & RAG: precision […]

• Melissa Byers

Explore our newest additions to the largest digital marketing library of on-demand courses. They’re all included in the All Access Pass and keep you ahead in the fast-paced, ever-evolving world of digital marketing. Meta Ads: Budget Foundations: Stop guessing your ad spend. Learn how to set the right budget, control costs, and boost performance with […]

• Krista Neher

This guide breaks down the key types of generative AI tools you should know (and when to use them) to cut through hype and actually get things done. What You’ll Learn How to see the big categories behind different AI tools Why general‑purpose LLMs are your AI Swiss Army knife When custom AIs make your […]

• Krista Neher

Meta is cracking down on unoriginal content, live streaming enhancements are coming to Instagram, and ChatGPT has two major launches and more in our digital marketing news updates for August 2025. Members of our All Access Pass get the first look at the latest digital marketing news updates each month. We cover what matters to marketers during […]

• Krista Neher

What Makes Agentic AI Different? Discover how this “next-level” AI thinks and acts on its own, going beyond traditional tools. Why Agentic AI is a Game-Changer: Understand the four key traits that set Agentic AI apart and how they empower your business. Practical Applications with AI Agents: See real-world examples of how we’re using tools […]