I had to do more with less – I needed to get results with almost no budget. That is when I discovered social media marketing.That is when I discovered social media marketing. We were one of the first companies to use Twitter (we joined in August of 2007) and we used it to connect with new customers and build loyalty with existing users. We also ran two very successful blogs that helped us get new customers and earn the trust of our audience. We did a ton of social media outreach and community building. As we learned I made a TON of mistakes along the way. I can’t tell you about the emails that I got when I made mistakes and offended people (not on purpose). We dealt with everything – from people who hated us to people who loved us!
The best way to learn isn’t from experience. The best way to learn is from somebody else’s experience.During our first 4 months we were able to acquire 40,000 users using social media and almost no spending. Our biggest competitor spent $2 million, had been out for a year longer than us and had the same number of users. Those are the results of social media marketing. The start-up got sold in 2008 and I didn’t know what I wanted to do next, so I took some time off (which I needed after working 100 hours a week!). People started asking me about how they could get the same results that I did using social media. I started helping some small businesses and before I even had a real business I was contacted by a brand manager at P&G. He had been reading my blog and following me on Twitter, and they were interested in using social media for their brand. Since I had previously worked there, they asked me if they could hire me. Before I knew it we were working with businesses of all sizes helping them see success with social media marketing. That is how I started my business. Now I have written a book, am managing director of a social media institute, am writing a text book, am speaking all over the world and working with many different companies of all sizes. I really do love what I do every day (if you talk to me you can see my passion) and I love helping others discover how to harness the power of social media.