Tag: brand building

Digital Content Decisions: Brand Value vs. User Value

Krista Neher

Aug 09 2022

Brand Value and User Value  The key to digital content is finding the right mix of brand and user value. Brand value means that the content is strategically created to build the brand. User value means that it is interesting...

Social Media Speaker: Strategic Branding for Your Real Estate Agency

Sarah

Oct 06 2010

When you begin crafting your social media strategy your first instinct may be to start with the sale…How do you drive a potential home buyer to buy your home on the market?  Focusing on the sale (first) is typically the...

81% of Firms are Using Social Media for Marketing – CMO Survey

Krista Neher

May 26 2010

I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social...

The Key to a Killer Social Media Strategy? Choose the right part of the brand cycle to focus on.

Krista Neher

Feb 18 2010

When you begin crafting your social media strategy your first instinct may be to start with the sale....  How do you drive a consumer to buy your product?  Focusing on the sale is typically the wrong answer (not that sales...