Tag: business value

Digital Content Decisions: Brand Value vs. User Value

Krista Neher

Aug 09 2022

Brand Value and User Value  The key to digital content is finding the right mix of brand and user value. Brand value means that the content is strategically created to build the brand. User value means that it is interesting...

Social Media – Should your Intern do It?

Krista Neher

Jan 27 2010

This is a question that comes up over and over again.  I've even been asked to train interns at a University because their employers wanted them to "do social media marketing".  Why was I training these youngsters who are supposed...