Tag: digital content

A Beginner’s Guide to Content Strategy

Krista Neher

Aug 16 2022

Content Strategy  Your content strategy is essentially about defining what you will post and when. The specifics of frequency and content optimization will depend largely on the channels that you use. However, it's helpful to create a general idea of...

Digital Content Decisions: Brand Value vs. User Value

Krista Neher

Aug 09 2022

Brand Value and User Value  The key to digital content is finding the right mix of brand and user value. Brand value means that the content is strategically created to build the brand. User value means that it is interesting...

5 Keys to Crafting Compelling Digital Content

Krista Neher

Jul 19 2022

Focus on Content Over Technology Let's talk about digital content. With digital marketing, many businesses focus on the technology or the technical aspects of implementation that they forget about the content. Many businesses who run Facebook ads spend tons of...

How to Hit the Sweet Spot of Great Content

Melissa Byers

Jan 21 2019

Members of our Digital Marketing Insiders group get the opportunity to connect with and learn from experts from all corners of the digital marketing industry so they can do their jobs better! If getting better results and boosting your skills...

5 Content Marketing Optimization Tips Every Business Can Benefit from

Krista Neher

Oct 30 2018

Content marketing is an area of digital marketing that has generated a lot of interest over the last few years. And it should. The message or content that you use is the single most important part of your social media...