Tag: investments

Focus on Prioritizing Digital Marketing For Big Impact

Krista Neher

Aug 22 2023

Focus on Prioritizing Digital Marketing For Big Impact There are no easy answers to how to focus on prioritizing digital marketing, but there are two models, Hero, Hub, & Hygiene and Investment/Impact that you can use to help prioritize your...

Calculating ROI for Digital Marketing Impact

Krista Neher

Aug 15 2023

Calculating ROI for Digital Marketing Return on Investments  ROI is calculated as ROI = (Return – Investment)/Investment. Seems pretty straightforward, right? There are only two things involved – the return and the investment. The reality is that calculating ROI for...