Tag: marketing strategy

How Gatorade Monitors Social Media with “Mission Control Center”

Sarah

Jun 30 2010

What is the Mission Control Center? I recently read an article about Gatorade and their social media monitoring process called the “Mission Control Center”.  Looking at picture of the Gatorade Mission Control Center, one would think you are observing sky...

Social Media – Should your Intern do It?

Krista Neher

Jan 27 2010

This is a question that comes up over and over again.  I've even been asked to train interns at a University because their employers wanted them to "do social media marketing".  Why was I training these youngsters who are supposed...