Tag: Measuring Social Media
3 Golden Questions of Digital Marketing Analytics
Krista NeherMay 22 2019
In digital marketing we have no shortage of data - big data, small data, reports, social data, etc - yet we do have a shortage of being able to interpret the data. When working with business executives, business owners, and...Executive Social Media Training Workshop: What Every Executive NEEDS to Know About Social Media
Krista NeherApr 26 2016
We recently ran a workshop for executives on social media marketing. Most of the executives in our training program were older and weren’t actively using social media. They are busy. They know that their friends and family are using social...Digital Marketing Reports: Stop Vomiting Numbers at Me!!!!
Krista NeherMar 22 2016
I recently reviewed a social media marketing report that a social media agency sent to their brand. The report was beautiful. It had lots of colorful charts.There were lots of numbers and lots of information. It looked great! After reviewing the...Measuring Social Media – an Infographic by Boot Camp Digital
KimOct 24 2012
Boot Camp Digital presents our latest infographic on Measuring Social Media... Did you know that 72% of businesses that use social media don't know how to measure their Return on Investment?? Lots of infographics have been cropping up about social...How to Build a Social Media Plan
SarahNov 22 2010
“Ready, Fire, Aim!” Most businesses approach social media by jumping right in and forgetting to plan. Abraham Lincoln once said, "If I had six hours to chop down a tree, I would spend the first four hours sharpening the axe!"...Monitoring Social Media for Smaller Businesses
SarahSep 13 2010
Without question, social media has taken marketing to a whole new level – in 2009, Twitter grew by more than 600% and Facebook by 210%. To put it in perspective, if Facebook were a country, it would be the world’s...How Gatorade Monitors Social Media with “Mission Control Center”
SarahJun 30 2010
What is the Mission Control Center? I recently read an article about Gatorade and their social media monitoring process called the “Mission Control Center”. Looking at picture of the Gatorade Mission Control Center, one would think you are observing sky...The Challenge of Measuring Social Media
Krista NeherJun 02 2010
A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement - what, why and how to measure social media. Since...Measuring the Web from ad:tech San Francisco
Krista NeherApr 21 2010
Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared...
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