Tag: social media listening

5 Things to Listen To For Better Digital Marketing Results

Krista Neher

Jul 04 2019

There are 5 things that you can listen for in digital marketing: your brand or company, your competitors, your industry or category, best-in-class executors, and your target audience. #1: Your Brand or Company The first stage of listening is listening...

How Brands can Listen from ad:tech NY

Krista Neher

Nov 17 2009

Social media was a hot topic at ad:tech NY last week, however the discussion moved beyond some of the basics (ie. how twitter works) to a holistic discussion on social media strategy and benefits. One of the key insights from the panel...