Ryan Dlugosz
Aug 01 2019
Great Resource!
The Field Guide lives up to it’s name. You won’t find a lot of fluffy theory or ivory tower concepts in this book. Instead, you get exactly what you need to develop and implement a successful social media marketing strategy.
Experts may find themselves skimming through some of the earlier material, which focuses on background topics (“What is social media?”) and dispels some common myths and misconceptions. However, this information is essential for anyone who is a newcomer to the modern social media tools – even seasoned marketers. Think of it as “social media 101”.
Later in the book you’ll find tips and tricks for making best use of the current social media tools. This material is a critical resource for anyone marketing online! The subtleties between mobile vs Twitter vs Facebook, etc are hard to keep straight in your head and the Field Guide does a wonderful job of keeping the info close at hand. This is the kind of book that you’ll keep nearby your PC and refer to time and again.
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