Digital marketing experts, Boot Camp Digital, present the new Mobile Marketing 101 Online Training

June 2, 2014 – On June 10th, Boot Camp Digital CEO, Krista Neher, is helping large brands, small companies, and local businesses alike, take advantage of one of the largest trends that digital marketing has ever seen. Mobile Marketing 101 (http://bootcampdigital.com/mobile-marketing-101-training/) will help participants understand e-mail, website, and social media optimization for mobile users.

Ask any marketer who has been in the industry for some time and they’ll tell you that mobile has always been the future. Ever since palm pilots hit the scene, “mobile is the future” has been the mantra of digital marketers everywhere. Mobile isn’t the future any longer, it’s here.  Businesses that didn’t heed the warnings of nearly every digital thought-leader over the last 10 years are behind – this is a trend that will not go away, brands that do not consider mobile in their digital strategy will suffer.

Although many large companies have spent half a decade optimizing for mobile usage, some small businesses have been slow to adopt mobile-friendly practices. Online retailers understand that 4 out of 5 smartphone users shop on their device, but not every local restaurant knows that 32% of people perform local searches while on-the-move.

Krista Neher, the lead trainer at Boot Camp Digital highlights this issue, “There are very clear advantages to being optimized for mobile audiences and businesses that haven’t stepped up to make changes are leaving money on the table.”

Smartphone users now expect every interaction on their devices to be optimized for mobile. In a recent survey by Google, 57% of users said that they would not recommend a business that does not have a mobile friendly website.

The Boot Camp Digital mobile marketing 101 training will teach participants the importance of mobile and give them actionable steps to take advantage of the most important trend in digital.

The Mobile Marketing Training (http://bootcampdigital.com/mobile-marketing-101-training/) will take place June 10th at 1pm EST and can be accessed online either streamed live on June 10th or on-demand after the live training. Participants can sign up athttp://bootcampdigital.com/mobile-marketing-101-training/

About Boot Camp Digital

Boot Camp Digital (http://bootcampdigital.com/) is a top-rated provider of social media, Internet marketing and digital training to companies of all sizes. Boot Camp Digital has worked with the biggest and best companies including Procter & Gamble, Google, The United States Senate, Macy’s, GE and more. Krista Neher (www.kristaneher.com) is the CEO of Boot Camp Digital and is an internationally recognized speaker, a social media expert and bestselling author of The Social Media Field Guide and Visual Social Media Marketing.

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