Tag: ad:tech new york

Don’t Forget Traditional Digital Marketing – Pete Blackshaw at ad:tech NY

Krista Neher

Nov 18 2009

I primarily attended social media panels at ad:tech NY, and I was pleasantly surprised to hear one panelist (and friend) remind us of the power of some old fashioned, tried and true marketing techniques. Pete Blackshaw, EVP of Digital Services...

Influencers vs. Advocates from ad:tech NY

Krista Neher

Nov 16 2009

The panel on Social Analysis: Real Time Insights for your Brand at ad:tech NY shared some really interesting insights on how brands can benefit from listening to social media. Bonin Bough, Global Social Media Director, PepsiCo brought up an interesting discussion...