Tag: corporate use of social media

The Future of Marketing (and Business): Agile, Analytical, and Accountable

Krista Neher

May 16 2019

Marketing is changing. It isn't just because of digital, although digital has been the catalyst for most of it. It is changing because with digital we have better opportunities to create more meaningful (and effective) marketing. Yet many brands and...

How are Professionals Using Social Media? Mostly for Marketing

Krista Neher

Jun 28 2010

Think social media is just a fad?  Think again.  Social Media use by business professionals is high and growing.  The vast majority of professionals across the world are using social media technologies for business purposes, according to an August 2009...