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Jul 19 2019At the Belize Tourism Board's Digital Marketing Summit, I had the pleasure of meeting Luis Carranza from Meltwater and hearing him speak about inslurncer marketing. In a market where brands are investing substantially in it, it's only slightly better than...
Jan 16 2018For some, working with influencers can feel like a no-brainer. Find folks with huge followings, get them to talk about your product or service in a positive way, and boom, instant results. But it's not that easy. You know influencers...
Dec 19 2017Influencer marketing is absolutely everywhere. Whether you hire a celebrity to take a photo with your product, a blogger to use it in a recipe, or simply offer a percentage of the sale price to anyone with a social media...
Nov 16 2009The panel on Social Analysis: Real Time Insights for your Brand at ad:tech NY shared some really interesting insights on how brands can benefit from listening to social media. Bonin Bough, Global Social Media Director, PepsiCo brought up an interesting discussion...
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