Tag: influencer outreach

What Social Influencer Marketing is NOT

Melissa Byers

Jul 19 2019

At the Belize Tourism Board's Digital Marketing Summit, I had the pleasure of meeting Luis Carranza from Meltwater and hearing him speak about inslurncer marketing. In a market where brands are investing substantially in it, it's only slightly better than...

Do You C.A.R.E. About Your Influencer Program Best Practices?

Melissa Byers

Jan 16 2018

For some, working with influencers can feel like a no-brainer. Find folks with huge followings, get them to talk about your product or service in a positive way, and boom, instant results. But it's not that easy. You know influencers...

Operating within the FTC Influencer Disclosure Guidelines

Melissa Byers

Dec 19 2017

Influencer marketing is absolutely everywhere. Whether you hire a celebrity to take a photo with your product, a blogger to use it in a recipe, or simply offer a percentage of the sale price to anyone with a social media...

Influencers vs. Advocates from ad:tech NY

Krista Neher

Nov 16 2009

The panel on Social Analysis: Real Time Insights for your Brand at ad:tech NY shared some really interesting insights on how brands can benefit from listening to social media. Bonin Bough, Global Social Media Director, PepsiCo brought up an interesting discussion...