Tag: influencers

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What Social Influencer Marketing is NOT

Melissa Byers

Jul 19 2019

At the Belize Tourism Board's Digital Marketing Summit, I had the pleasure of meeting Luis Carranza from Meltwater and hearing him speak about inslurncer marketing. In a market where brands are investing substantially in it, it's only slightly better than...
Do you C.A.R.E. about influencers

Do You C.A.R.E. About Your Influencer Program Best Practices?

Melissa Byers

Jan 16 2018

For some, working with influencers can feel like a no-brainer. Find folks with huge followings, get them to talk about your product or service in a positive way, and boom, instant results. But it's not that easy. You know influencers...
ftc influencer guidelines

Operating within the FTC Influencer Disclosure Guidelines

Melissa Byers

Dec 19 2017

Influencer marketing is absolutely everywhere. Whether you hire a celebrity to take a photo with your product, a blogger to use it in a recipe, or simply offer a percentage of the sale price to anyone with a social media...

How General Mills creates conversations with influencers through social media

Krista Neher

Apr 14 2010

Last week I was at the BlogWell conference in Cincinnati where David Witt, Manager of Brand Public Relations for General Mills shared how General Mills is creating conversations with influencers through social media. David shared some specific insights from the...
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