Tag: social media measurement

3 Golden Questions of Digital Marketing Analytics

Krista Neher

May 22 2019

In digital marketing we have no shortage of data - big data, small data, reports, social data, etc - yet we do have a shortage of being able to interpret the data. When working with business executives, business owners, and...

4 Shocking Stats About Social Media Measurement, and What It Means for Your Business

Kim

Jul 03 2013

Within the next 5 years, marketers are expected to spend 19.5% of their budgets on social media marketing, which is nearly 3 times as much as their current spending. The problem is that although most businesses are active on social...

Measuring Social Media – an Infographic by Boot Camp Digital

Kim

Oct 24 2012

Boot Camp Digital presents our latest infographic on Measuring Social Media... Did you know that 72% of businesses that use social media don't know how to measure their Return on Investment?? Lots of infographics have been cropping up about social...

Measuring the Web from ad:tech San Francisco

Krista Neher

Apr 21 2010

Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared...