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May 22 2019In digital marketing we have no shortage of data - big data, small data, reports, social data, etc - yet we do have a shortage of being able to interpret the data. When working with business executives, business owners, and...
Jul 03 2013Within the next 5 years, marketers are expected to spend 19.5% of their budgets on social media marketing, which is nearly 3 times as much as their current spending. The problem is that although most businesses are active on social...
Oct 24 2012Boot Camp Digital presents our latest infographic on Measuring Social Media... Did you know that 72% of businesses that use social media don't know how to measure their Return on Investment?? Lots of infographics have been cropping up about social...
Apr 21 2010Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared...
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