Tag: social media metrics

What do I do with my social media metrics?

Krista Neher

Aug 28 2018

Recently during one of our members-only LiveCast webinars, someone asked a question I get all the time. What do I do with my social media metrics? This client, like so many others, collects an insane amount of data. Open rates,...

The Challenge of Measuring Social Media

Krista Neher

Jun 02 2010

A few weeks ago I was on a panel for Business Wire on social media measurement. James Pilcher, Daniel Lally and I had a great conversation about social media measurement - what, why and how to measure social media. Since...