Tag: web analytics

3 Golden Questions of Digital Marketing Analytics

Krista Neher

May 22 2019

In digital marketing we have no shortage of data - big data, small data, reports, social data, etc - yet we do have a shortage of being able to interpret the data. When working with business executives, business owners, and...

Information Without Analysis is Pointless: Digital Marketing Analytics

Krista Neher

Jul 30 2015

I recently started using a FitBit, which gives me all sorts of information about my body. My FitBit gives me sleep information - it tells me how often I sleep, experience restlessness, and how often I'm awake. The sleep information is...

Web Analytics Interview

briantudor

Sep 16 2010

In this interview I sit down with Boot Camp Digital's CEO Krista Neher to discuss web analytics, what they are and how they can help you understand how your website is helping you market your company online. - Brian Tudor...