Last week, Boot Camp Digital hosted a social media lunch and learn class in Cincinnati called “10 Tools to Streamline Your Social Media.” I was able to sit in on the class in which Krista shared some of Boot Camp Digital’s favorite secrets to getting a successful Return on Investment from social media. The best part about the class was that most of the tools Krista shared were unique tools that you would probably never even think of!
While I’d love to share all 10 Tools, and the bonuses, that Krista focused in on, we unfortunately can’t give it all away! But I will share 3 of the tools in the hopes that you will benefit from them in your own marketing efforts! If you’re looking for more explicit training on some of the most popular social networks, like Pinterest or Facebook, you can check out our 90-minute social media online training programs.
#1: Tweet Reach: Ever feel like you’re spending hours of your time trying to find the right way to market on Twitter? Tweet Reach will help you figure out what’s working and what’s not, so you can stop wasting time tweeting things that are having no effect on your target audience. It shows you the number of impressions you’ve made, how many accounts you’ve reached, how many Retweets you received, and more! Definitely check out this awesome website if you’re looking to optimize Twitter for your business.
#2: SlideShare and Scribd: According to Krista, “these are the two sites I love the most in social media right now.” SlideShare allows you to share PowerPoint presentations you’ve given, and due to the popularity of the site, you can easily use it to show others that you are an expert in your field. Scribd is primarily for sharing PDFs (whether it’s a free report or a how-to guide, etc) but you can also share slideshows through that. Be sure to use keywords in your titles to optimize your presentations and help with the SEO of your business or brand.
#3: Rapportive: This is an amazing plug-in for G-Mail. I can personally attest to the fact that it is AWESOME. Basically, when you open an e-mail between yourself and someone else, Rapportive will pull up said person’s social media accounts in the side bar. So if you’re emailing with a new colleague or someone you met at a networking event, you can immediately connect with them on LinkedIn, Twitter, or whatever other site they’re willing to share… without even leaving your G-Mail page! You will quickly become the ultimate social networking ninja. *Sword not included.
So although I couldn’t share all of our secrets with you, these three tools should get you on the right track to making the most out of your social media efforts!
Keep in mind that our upcoming online Pinterest training program is guaranteed to teach you not only how to navigate the explosive site, but how to optimize it and get the most out of your marketing efforts. You can also check out our Google+ for Business online training if you’re looking to get ahead of your competitors and learn how to market your business or brand to Google+’s 250 MILLION users!