I’ve been doing social media training for years now, and over the past few years we’ve seen agencies begin to get more interested in digital marketing and social media marketing training for their teams.
Why Agencies Need Social Media Training
The world of traditional marketing was slow to change. Television, radio and print as mediums haven’t changed much over the last 40 years. The formula for success didn’t change much either.
Now, with social media, we’re seeing the world change and adapt like never before.
The medium changes quickly. Social media marketing tools emerge and gain mass adoption quicker than ever before. If you don’t keep up with it, you’ll become irrelevant quickly. Facebook changes their terms of service and how pages work on a regular basis. You can’t afford not to stay up to date.
The path to success changes quickly. When I got started in social media training 4+ years ago, showing up was good enough. There were few brands on social networks, so the ones that were there were successful just because they were there. Contests and giveaways were the keys to success. Now, the social media landscape is more cluttered and crowded than ever before. This means that the formula for success is different and constantly changing.
How To Build a Training Plan
Given the rapidly changing nature of social media marketing, it is vital to have a training plan in place for your organization.
Start with a few solid upfront planning steps:
- Understand the learning objectives of your organization
- Where are they now and where would they like to be?
- What is the purpose and business objective?
- Assess the current knowledge level
- Assess the current desire for training
- Choose a training provider
- Identify the type of training that best supports the organization
- Determine the length and delivery method
- Build a content outline
- Customize the content for your unique learning objectives and organization
- Deliver training
- Continually assess and redeploy additional training as needed
A good training program should include the following elements:
-Initial long-format level-setting training. This can be anything from a half day to a multiple-day program that provides the foundational knowledge for social media and internet marketing. It should include all of the basic knowledge required for success, and ensure that everyone is on the same page.
-Going training. Social media changes quickly, and it is important to keep your organization up to date. In addition to a one-time training program, a monthly or bi-monthly program that focuses on specific topics can augment your training program.
-On Demand Training. A good training program allows participants to learn when, where and how they want to learn. While team training is great, on-demand training allows participants to get the training that is more relevant to them exactly when they need it. This also allows participants to reinforce the areas that they need the most exactly when they need them.