Social Media Marketing

July 2016 Social Media Round Up

Social media news monthly round up

Social media news monthly round up

Check out our round-up of the biggest changes in social media and digital marketing from the last month. Let us do the work for you, we gather the updates, you reap the benefit of having all of them in one place!

We read all of the latest social media news so you don’t have to.

As a value add for our All Access Pass Members, we provide a monthly call where in 30 minutes we share the biggest changes in social media and importantly how they impact your social media strategy and 30 minutes of open Q&A where we answer questions from our members!

The top news in social media that we covered this month includes:

Facebook

Instagram

  • Get the down low on setting up your business account and using analytics – Last month we discussed new Instagram business profiles – they were hot off the press and we didn’t have all of the details on them. Check out this great post for more details on how to access and take advantage of business profiles.
  • Instagram allows businesses to moderate comments – As expected, Instagram will continue to roll out business features to entice businesses to switch to business accounts. The latest is comment moderation available for business accounts – this is a great way to combat all of the SPAM comments that are becoming commonplace on Instagram.

Twitter

Pinterest

  • Pinterest adds functionality around Buyable Pins – Pinterest is one of the best sites at driving purchases – new features allow you to add products from multiple merchants into one bag. If you have e-commerce you need to pay attention to this. They also announced new search and merchant profiles.

SnapChat

Periscope

  • 3 new features – tweet embeds, replay highlights and live autoplay – Periscope continues to grow their functionality in an effort to beat Facebook and  YouTube in the live streaming space. Highlights automatically creates a trailer for Periscopes. Periscopes can be played by embedding Tweets making them more accessible online. Broadcasts will autoplay on the Android app when you login.

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