Social Media Strategy

Social Media Marketing Case Study: How Cincinnati Metro Uses Twitter to Handle Complaints

As a part of creating the most current social media training programs, Boot Camp Digital regularly meets with leaders in social media marketing to learn about best practices and case studies in social media marketing.

Last month I had the opportunity to meet with Jill Dunne, the Public Affairs Manager at Metro, to learn about how Metro deals with complaints on Twitter.  As you can imagine, with an type of public transit, there are a number of complaints that surface on social networks like Twitter.  While many companies shy away from handling complaints online, Metro deals with them head-on.

Read this case study to learn about how engaging with customers on Twitter has created positive results for Metro.

Also, be sure to check out our growing library of FREE SOCIAL MEDIA MARKETING RESOURCES including case studies, special reports and CMO Briefings on all topics related to social media marketing.

 

Social Media Case Study: How Cincinnati Metro uses Twitter to Handle Complaints

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