Author: Krista Neher

81% of Firms are Using Social Media for Marketing – CMO Survey

Krista Neher

May 26 2010

I came across this chart last week that provides insight as to what types of marketing activities brands are using social media for. The first big A-Ha from this information is that a full 81% of firms are using social...

Measuring the Web from ad:tech San Francisco

Krista Neher

Apr 21 2010

Measurement is a hot topic in digital marketing. Over the years measurement techniques have evolved and marketers are looking beyond the click to get a full picture of measurement. In this session at ad:tech David Smith, CEO of MediaSmith shared...

Insights from ad:tech Opening Keynote

Krista Neher

Apr 20 2010

I'm at the ad:tech conference this week (note - ad:tech is a client) which kicked off with an awesome keynote by Jamie Cohen Szulc, the CMO of Levi Strauss.  The keynote was great - Jamie had a very engaging and...

From BlogWell: Graco: Communicating with Social Media in a Time of Crisis

Krista Neher

Apr 16 2010

This is the last of my posts from the BlogWell conference (a conference covering big brands and how they use social media, held in Cincinnati last week).  Kelly Voelker, Brand Manager, PR & Social Media at Graco shared their strategies...

How General Mills creates conversations with influencers through social media

Krista Neher

Apr 14 2010

Last week I was at the BlogWell conference in Cincinnati where David Witt, Manager of Brand Public Relations for General Mills shared how General Mills is creating conversations with influencers through social media. David shared some specific insights from the...

How P&G is Using Social Media – From BlogWell

Krista Neher

Apr 09 2010

I attended the BlogWell conference in Cincinnati yesterday (You can see my live coverage of the event at the SocialMedia.org blog). In the first panel of the day, Anitra Marsh, Global External Relations manager at P&G Beauty Care shared key...

Ways to use Twitter to Build your Business

Krista Neher

Apr 08 2010

Twitter is one of the social networking sites with a ton of interest and excitement, but a lot of people struggle with how to use it.  Having clear marketing goals and objectives is KEY to success in twitter.  Knowing what...

Why Your Small Business Needs a Blog

Krista Neher

Apr 06 2010

Blogging has shifted in popularity over the last 10 years.  It was all the rage a few years ago but today many businesses are more interested in Facebook and Twitter, and blogging has become less popular. I think that a...

5 Untapped Social Media Marketing Opportunities

Krista Neher

Apr 05 2010

Twitter, Facebook, Blogs and LinkedIn get all of the attention in social media marketing, but there are a number of other tools that can get great results that are less popular.  Leveraging these social media tools can drive sale, traffic...