Author: Krista Neher

12 Most In-Demand Digital Marketing Skills in 2020

Krista Neher

Mar 23 2020

Marketing is only getting more competitive and with the explosion of digital marketing there is more to know than ever before. Smart marketers stay ahead of the curve by gaining the most in-demand skills quickly. 1. Digital Marketing 101 The...

13 Ways to Improve Your Online E-Learning Experience

Krista Neher

Mar 19 2020

We've offered online digital marketing training for over 10 years (we stared off mailing DVDs to people) and have worked with some of the biggest companies to create powerful online and virtual learning experiences. InventHelp  is the leading platform for...

13 Productivity Tips for Working at Home from a Virtual Company

Krista Neher

Mar 13 2020

We've been a virtual company for 4 years with our entire team working from home. This hasn't always been easy, but we've all worked to overcome barriers and grow our productivity. With coronavirus more employees are working from home, so...

December 2019 Digital Marketing News Updates – TikTok Makes the List, Instagram “Reels”, Facebook Collab Manager

Krista Neher

Dec 09 2019

Members of our All Access Pass get the first look at the latest digital marketing news updates each month during a live webinar during which they can ask questions! Start your 14-day trial of our All Access Pass to get these updates,...

How to Define Your Digital Marketing Strategy

Krista Neher

Aug 06 2019

There is lots of talk about "strategy" and "digital strategy". After working with hundreds of thousands of marketers and reviewing countless digital marketing plans, it is clear that strategy itself is sometimes a challenging concept. The phrases "we need to...

July 2019 Digital Marketing News Updates: Facebook Post Ranking, Pin Stories, LinkedIn Picture Tags

Krista Neher

Jul 15 2019

Our All Access Pass subscribers get first look at the digital marketing news updates each month in a members-only webinar + Q&A session. Want in? Take advantage of our 14-day trial to see if it's a right fit for you!...

5 Things to Listen To For Better Digital Marketing Results

Krista Neher

Jul 04 2019

There are 5 things that you can listen for in digital marketing: your brand or company, your competitors, your industry or category, best-in-class executors, and your target audience. #1: Your Brand or Company The first stage of listening is listening...

8 Steps for Building and Executing a Strong Digital Marketing Plan

Krista Neher

Jun 27 2019

As you execute digital marketing or evaluate the effectiveness of any marketing – your website, email, Facebook page, ad campaign – you’ll want to evaluate it against the lens of whether or not it is helping you achieve your plan....

Even the Biggest Brands Get This Wrong

Krista Neher

Jun 20 2019

It’s easy to get distracted by the new and upcoming digital marketing trends, but the reality is that most businesses can drive a bigger impact by more successfully implementing the foundations. When it comes to growing a business with digital...