Author: Krista Neher

All About Email Marketing Frequency, Timing, and Metrics

Krista Neher

Jun 27 2023

All About Email Marketing Frequency, Timing, and Metrics At our live four-day Boot Camps, we dive into email marketing. In every session over the years, we are asked the same questions about email marketing frequency, timing, and metrics. “How often...

The Power of Chat: Chatbots

Krista Neher

May 30 2023

The Power of Chat: Chatbots Chatbots are emerging as a key way for businesses to use the power of chat to automate business processes or services. Chatbots simulate a human conversation and the relationship-building functionality consumers seek with back-and-forth messages,...

4 Ways of Working with Influencers

Krista Neher

Feb 07 2023

4 Ways of Working with Influencers  There are a few different models that businesses use when working with influencers. For brands wanting to run large-scale influencer programs, some agencies specialize in working with them. Simple Quid pro Quo The easiest...

6 Influencer Marketing Pro-Tips

Krista Neher

Jan 31 2023

6 Influencer Marketing Pro-Tips Influencer marketing is an incredibly popular way to influence your target audience, but it can be tricky to execute effectively. After working with thousands of businesses and organizations that use influencers, here are six pro-tips to...

11 Tips For Dealing with Negative Reviews

Krista Neher

Jan 17 2023

Dealing with Negative Reviews Even for the best businesses, negative reviews happen and are a part of being in business. The most important thing when you have a negative review is to respond as quickly and professionally as possible. Most...

4 Steps to Getting Positive Reviews

Krista Neher

Jan 10 2023

Getting Positive Reviews Some businesses assume that if they have a good product or service, word will spread, and they will generate positive reviews. This isn’t the case. Businesses that want to create a powerful and positive online presence must...

6 Spots Where Online Reviews Take Place

Krista Neher

Jan 03 2023

Where Do Online Reviews Take Place? Online reviews can take place and be displayed in many different places. Based on your industry and business, you may use one or more of these sources of reviews to establish your credibility. On...

The A.R.T. of SEO: Pulling the Curtain Back

Krista Neher

Dec 27 2022

The A.R.T. of SEO: Pulling the Curtain Back There are three basic elements that Google uses to determine what you see. We break this down into the A.R.T. of SEO – Authority, Relevance, and Technical. How Do Search Engines Work?...

OCTO – The Key to an Effective Digital Advertising Strategy

Krista Neher

Dec 20 2022

Digital Advertising Strategy When running a digital advertising strategy, the key to success is matching your Objective, Content, and Target, then Optimizing, which we refer to as OCTO. Many ad campaigns are often not effective because one or more of...