Author: Krista Neher

11 Tips For Dealing with Negative Reviews

Krista Neher

Jan 17 2023

Dealing with Negative Reviews Even for the best businesses, negative reviews happen and are a part of being in business. The most important thing when you have a negative review is to respond as quickly and professionally as possible. Most...

4 Steps to Getting Positive Reviews

Krista Neher

Jan 10 2023

Getting Positive Reviews Some businesses assume that if they have a good product or service word will spread and they will generate positive reviews. This isn’t the case. Businesses that want to create a powerful and positive online presence must...

6 Spots Where Online Reviews Take Place

Krista Neher

Jan 03 2023

Where Do Online Reviews Take Place? Online reviews can take place and be displayed in many different places. Based on your industry and business you may use one or more of these sources of reviews to establish your credibility. On...

The A.R.T. of SEO: Pulling the Curtain Back

Krista Neher

Dec 27 2022

How Search Engines Work When you search for something, Google (or other search engines) navigates the web by “crawling” websites to find the most relevant content based on what you searched for. The goal of Google is to bring you...

OCTO – The Key to an Effective Digital Advertising Strategy

Krista Neher

Dec 20 2022

Digital Advertising Strategy When running a digital advertising strategy, the key to success is matching your objective, content, and target, then optimizing, which we refer to as OCTO. Many ad campaigns are not effective because one or more of these...

Sustainable SEO: Let’s Talk About It

Krista Neher

Dec 13 2022

Sustainable SEO  SEO has changed a lot over the years. It used to be about “tricking” Google by employing a variety of tactics to signal to it that your site is important. Now, search engines are more sophisticated, so tricking...

Social Media Networks: Choosing Where to Play

Krista Neher

Dec 06 2022

There are many social media networks and choosing where to play can be a challenge. There is no single answer for where businesses should start. When choosing which social media networks to participate in, consider the following factors: PEOPLE Be...

Community Management 101 for Businesses

Krista Neher

Nov 29 2022

What are the Goals of Community Management? Community management can take place in several places – on your website, on social networks, on YouTube, on discussion forums, and even in comment sections of articles or news sites. Community management happens...

7 Digital Advertising Trends that Could Change Your Approach

Krista Neher

Nov 22 2022

Digital Advertising Trends You Can't Ignore Digital advertising is still an evolving aspect of digital marketing. While it isn’t new anymore, industry norms, guidelines, and best practices are always emerging. And smart marketers always pay attention to digital advertising trends....