Tag: digital strategy

Digital Marketing GSOT for the ROI Win

Krista Neher

Jul 12 2022

Define your digital marketing GSOT In digital marketing, in order to clearly define what you want to achieve, it is helpful to think in terms of Goal, Strategy, Objective, and Tactic. This isn’t a framework that I invented; it’s a...

Internet Marketing – Get the Most with a Solid Strategy

Krista Neher

Oct 20 2009

Over the last 10 years almost every business has either built some form of a web presence - a website, social media profile, online display ad campaign - or their customers have built one for them - online review sites,...