Tag: digital strategy

Email Marketing Strategy for Businesses

Krista Neher

Jul 11 2023

Email Marketing Strategy for Businesses In a world distracted by social media and mobile, email is sometimes forgotten as a strategic digital communications channel. It is estimated that by 2025, 376.4 billion emails will be sent each day, yes, DAY!...

Investment and Impact Prioritization Model to Improve ROI

Krista Neher

Jun 06 2023

Investment and Impact Prioritization Model to Improve ROI When calculating the prioritization of your investment and impact, a great way to see if you have an ROI - Return on Investment - is to graph it out. I like the...

4 Steps to Digital Marketing Measurement

Krista Neher

May 09 2023

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital...

Top Challenges to Community Management

Krista Neher

Apr 11 2023

Top Challenges to Community Management  Community Management is no easy task. Creating your own community online is a big investment and should be considered carefully. There are two challenges to community management - No Members and Accelerated Growth. Communities With...

Inbound Marketing: The Connected CRM Strategy

Krista Neher

Apr 04 2023

Inbound Marketing: The Connected CRM Strategy Inbound marketing is a technique for drawing customers to products and services through online content marketing, social media marketing, search engine optimization, and branding. I like to call inbound marketing the Connected CRM strategy...

Customer Relationship Management: Is Your Business CRM Ready?

Krista Neher

Mar 14 2023

Customer Relationship Management: Is Your Business CRM Ready? CRM stands for Customer Relationship Management. It's a platform or system used by a company to manage all of its interactions and its relationship with a customer. Small to large businesses all...

Digital Marketing GSOT for the ROI Win

Krista Neher

Jul 12 2022

Define your digital marketing GSOT In digital marketing, in order to clearly define what you want to achieve, it is helpful to think in terms of Goal, Strategy, Objective, and Tactic. This isn’t a framework that I invented; it’s a...

Internet Marketing – Get the Most with a Solid Strategy

Krista Neher

Oct 20 2009

Over the last 10 years almost every business has either built some form of a web presence - a website, social media profile, online display ad campaign - or their customers have built one for them - online review sites,...