Tag: facebook analytics

3 Golden Questions of Digital Marketing Analytics

Krista Neher

May 22 2019

In digital marketing we have no shortage of data - big data, small data, reports, social data, etc - yet we do have a shortage of being able to interpret the data. When working with business executives, business owners, and...

Social Media Question: What’s the best way to monitor audience activity?

Krista Neher

Jun 22 2017

"Which is best to monitor audience activity on social media? Likes and follower? I’m also looking at frequency of post of competitors and acquisition of followers and shedding. I'm also interested in tracking follow backs and DM followers." Want to...

Information Without Analysis is Pointless: Digital Marketing Analytics

Krista Neher

Jul 30 2015

I recently started using a FitBit, which gives me all sorts of information about my body. My FitBit gives me sleep information - it tells me how often I sleep, experience restlessness, and how often I'm awake. The sleep information is...

7 Mistakes Companies Make on FaceBook and how to Avoid Them

Krista Neher

Oct 29 2009

Facebook is big and getting bigger with over 300 million active users of which over 50% are active every day. While Facebook is clearly an engaging platform for users to connect with friends, marketers have struggled with how to use...