Tag: KPI

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What Makes a Good KPI

What Makes a Good KPI?

Krista Neher

May 16 2023

What Makes A Good KPI? KPIs -Key Performance Indicators -  judge performance in digital marketing (and in other marketing as well). Since you typically can’t measure your end goal (sales, donations, etc.) and specifically attribute them to one activity, you...
4 Steps to Digital Marketing Measurement

4 Steps to Digital Marketing Measurement

Krista Neher

May 09 2023

4 Steps to Digital Marketing Measurement Digital marketing measurement can be one of the biggest challenges for a business. With so much to measure, how do you focus on what matters? There are four steps to effectively measuring your digital...
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