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Email Marketing: Campaigns
- Level: Advanced
- Length: 45 minutes
- Melissa Byers
Campaigns automate some of the heavy lifting associated with email marketing. Beyond sending emails, they often offer functionality including delays, timers, calls, and activity-based actions. During this course, you’ll learn how to effectively plan, create, and optimize email marketing campaigns based your customers’ journey and your business objectives. It also provides step-by-step instruction for decide what types of campaigns to use and the structure for their success.
This course is perfect for business leaders, marketers and agency professionals who want to have a strategic and consistent cadence of communication via email marketing.
- A framework for developing email marketing campaigns that support your business objectives.
- Best practices for planning, creating, optimizing, and executing your campaigns.
- Pro tips for choosing campaign structures that match your customers’ journeys.
- Strategies for segmenting your audience into meaningful categories to drive email relevancy.
- Frequency and length guidelines based on the type of campaign you’ve created.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Search Ads Quickstart Guide
Email marketing campaigns automate a series of strategically planned emails. Their goal is to nurture leads, drive conversions, and engage customers. Using them boosts efficiency for marketers and relevancy for the recipients.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Email Marketing: Campaigns Course Outline
- Distinguishing between an email broadcast and an email marketing campaign.
- Common components of an email marketing campaign.
- Why marketers use campaigns over broadcasts.
- How to differentiate between a newsletter and a campaign.
- The different purposes of campaigns vs. newsletters.
- The benefits of email marketing campaigns.
- How campaigns boost your relevancy among recipients.
- How campaigns contribute to your efficiency in creating email marketing messaging.
- To differentiate different stages in the customer journey.
- Three common campaigns used at different stages in the customer journey.
- To identify entry points into each of the campaign types.
- How to curate data to send segmented emails.
- To create a meaningful segmentation for your emails.
- Tagging strategies the improve segmentation options.
- Four questions that shape the structure of your campaign.
- How to develop a strategy for your campaign.
- How to identify the trigger best matched with your campaign to kick it off.
- Strategy to choosing the email sender.
- Tips for varying promotional and personal emails.
- Incorporating and balance different types of emails.
- How to align your campaign to the customer journey of your recipient.
- Ways to incorporate natural start points, end points, and exits for an optimized recipient experience.
- Ideas for adapting your campaign based on recipient actions.
Course Description
Email marketing campaigns are more than just a series of messages—they are strategic tools that help businesses nurture relationships, drive engagement, and achieve their marketing goals. But how do you build campaigns that actually work?
Like any other piece of your email marketing strategy, campaigns begin with planning. What’s the purpose of the campaign? Who is the audience? What stage of the marketing funnel are they in? What do you want them to do?
This course provides a step-by-step framework for designing, launching, and optimizing email campaigns that align with your customers’ journey and business objectives. From choosing the right campaign types to structuring them for success, you’ll learn how to create high-impact, automated email sequences that keep your audience engaged and drive results.
By the end of this course, you’ll have the knowledge to build a strategic email marketing campaigns that tie directly to your business goals and improves your marketing results. This course features live examples, interactive activities, and practical opportunities to apply what you learn to your own email marketing campaigns.
Learning Objectives
- Design email marketing campaigns that match your customers’ journeys.
- Strategically structure your email marketing campaigns to drive the results you need.
- Develop meaningful segmentation that deepens relevancy.
- Determine touchpoints that drive engagement.
- Apply best practices to optimize your email marketing campaigns.
Resources
- Search Ads Quickstart Guide
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Instructor
Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she’s driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she’s made them feel.
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