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Email Marketing: Platforms
- Level: Beginner
- Length: 35 minutes
- Melissa Byers
Your email marketing platform performs core functions that contribute to your success. They are instrumental in collecting email addresses, segmenting your audience, creating emails, sending emails, and measuring performance. Taking the time to strategically evaluate email marketing platform is critical step in finding one that best fits your needs today and the next few years.
This course is perfect for business leaders, marketers, and agency professionals who are choosing or working with an email marketing platform to drive the results they need.
- Discover the core functions of an email marketing platform and how they impact your effectiveness.
- Understand how to evaluate an email marketing platform based on your business needs.
- Identify features and functionality you do – and don’t – need in an email marketing platform.
- Build a plan for before you begin comparing email marketing platforms that include audience size, needs, and budget.
- Explore the most popular email marketing platforms.
What’s Included In The Course
- Downloadable Resources
- Completion Certificate
- Live Demonstrations
- Activities to Implement
- Real-world Examples
Resources
-> Email Marketing Platforms Checklist
This is the ultimate Email Marketing Platforms course. Features and functionality vary widely – as does their fee structure. This beginner course develops understanding of the core functions of an email marketing platform, a framework for evaluating your needs, and a review of the most popular options.
Digital marketing & social media E-Learning or virtual workshops for your team or organization.
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Email Marketing: Platforms Course Outline
- The benefits of using an email marketing platform.
- How an email marketing platform saves time and money.
- How an email marketing platform provides compliance with regulations.
- Why an email improves deliverability.
- The functions of an email marketing platform and why they matter.
- How to use design features to reduce costs and complexity.
- Why integration matters when creating a seamless experience for your email recipients.
- How to think critically through the key features you need.
- How to make smart decisions based on your business needs.
- How to avoid a common trap in choosing a platform that wastes time and money.
- How to choose the right email marketing platform for YOUR business.
- Strengths and weaknesses of popular platforms by business size.
- Which types of businesses typically use which types of platforms.
Course Description
Email Marketing: Platforms is designed to help you choose a tool that supports your business needs, effectiveness, and efficiency as an email marketer.
Your email marketing platform plays an important role in the collection of emails addresses, creating, and sending emails. It should also support you in complying with email marketing regulations include CAN-SPAM, GDPR, and CASL. It enables you to segment your audience to send targeted emails and integrate with tools to provide a seamless experience for your email recipients. Last, it provides performance data, giving you the opportunity to improve it over time. Platforms do the technical heavy lifting in achieving your email marketing success.
This course will guide you in analyzing email marketing platforms to match your business needs and budget. They vary widely in the features and functionality they offer, but more isn’t always the best fit.
This course includes a resource with practical tools and real-world examples to help you choose an email marketing platform. It also features interactive activities and opportunities to apply your learning to your own email marketing efforts.
Learning Objectives
- Define the purpose of an email marketing platform, including key factors.
- Articulate the benefits of using an email marketing platform.
- Create a list of features you need.
- Evaluate the core functions of an email marketing platform.
- Assess the most popular platform strengths and weaknesses.
- Choose the best platform for your business.
Resources
- Email Marketing Platforms Checklist
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Instructor
Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.
Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she’s driven by a deep understanding of their pain points and delivering meaningful solutions.
Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she’s made them feel.
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