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  • Discover best practices for writing compelling subject lines that resonate with your recipients.
  • Develop preview text that supports your subject lines.
  • Identify your email marketing metrics and the insights they provide about your subject lines.
  • Explore your own inbox with a critical eye on what you would click on and why.
  • Optimize your email subject lines based on tests and their results.
  • Build your plan to create great subject lines that consistently drive the results you need.

What’s Included In The Course

  • Downloadable Resources
  • Completion Certificate
  • Live Demonstrations
  • Activities to Implement
  • Real-world Examples

Resources

-> Email Marketing Tips and Tricks

Over 47% of email recipients decide whether or not to open an email based solely on its subject line. This intermediate course combines pro tips for creating compelling subject lines with a strategy for driving open rates with them.

 

Trusted By Millions of Businesses & Learners Globally


Email Marketing: Subject Lines Course Outline

  • The goals of your subject line.
  • How subject lines are tied to open rates and overall deliverability.
  • What your subject line does to drive your email marketing ROI. 
  • How your subject lines impact your overall performance. 
  • Evaluate your action rate – and what it means if people don’t take action.
  • How negative feedback can be useful in improving subject lines.
  • Best practices to apply to every subject line. 
  • How to maximize every character in your subject line, including emojis.
  • How to personalize subject lines in a meaningful way. 
  • What preview text is and why it matters. 
  • How preview text can drive email opens. 
  • Best practices for creating preview text copy.
  • Categories subject lines typically fall into. 
  • How to audit subject lines and preview text combo. 
  • How to apply inspiration from email marketing and apply it to your strategy. 
  • The purpose and value of testing subject lines. 
  • Best practices for subject line tests.
  • How to interpret subject line tests.

Course Description

Email Marketing: Subject Lines is designed to help you master one of the most critical elements of email marketing success—the subject line.

The subject line of your email plays an important role in determining whether your message will be opened or ignored. In this course, you’ll learn how to create subject lines that capture attention and drive your audience to engage with your content. You’ll explore best practices for writing compelling subject lines and developing effective preview text, as well as techniques for optimizing your subject lines through testing.

This course will guide you in analyzing your own inbox to identify what works and why, providing insights that you can apply to your own email strategy. By the end of the course, you’ll have a practical framework for consistently crafting subject lines that drive higher open rates and improve overall email performance.

This course includes a resource with practical tools and real-world examples to help you start improving your email subject lines immediately. It also features interactive activities and opportunities to apply your learning to your own email marketing efforts.

Learning Objectives: 

  • Articulate the importance of subject lines. 
  • Create compelling email subject lines that drive opens with best practices.
  • Determine the success of your subject line using email marketing measurements.
  • Craft preview text that enhances your email subject lines and supports opens.
  • Use different subject line types to increase the appeal of your emails. 
  • Run effective email subject line tests to learn more about what resonates and performs best with your recipients.

Resources

  • Email Marketing Tips and Tricks
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All Access Pass Monthly Subscription

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Immediate Implementation From the Moment The Course Was Started!

The plethora of information received from this course truly covered all aspects of social media. From the moment I started the course, I was able to start building out and implementing a plan for the company I work for immediately. I highly recommend this course to anyone that deals with social media. The content is comprehensive, well presented, and will guide you through making a solid strategy!

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I can not say enough great things about my experience with Boot Camp Digital! The classes are very engaging, fast-paced and loaded with tons of great tips. They are experts in digital marketing. The classes are very informative, not just the same old things you’ve heard before. They allow plenty of time to answer questions and give you advice. I would highly recommend Boot Camp Digital to any business looking to grow their social media presence.

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JOE G.
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Game Changer For Me And My Business.

Loved this course! Very informative and easy to follow! This course was a game changer for me and my business. I learned so much that I had no idea existed, which allowed me to get closer to achieving my business goals. The training is so easy to understand and provides simple-to-digest strategies as well as helpful examples and case studies. If you are looking for a social media marketing course that gives you step-by-step processes you can easily implement for great business results, this is the course for you!

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Outstanding program. Very organized, methodical and really sparks your creativity. I fully intend on signing up and taking more courses, immediately. Social media is now a critical part of marketing. I know this program will help me maximize my social media presence. I have tried other programs – they just do not compare. If you are looking for a social media marketing course that gives you step by step processes you can easily implement for great business results, this is the course for you!

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Instructor

Melissa Byers
Melissa Byers

Melissa Byers has a 20-year career in digital and customer/user-facing solutions. As a community management pioneer and accomplished digital media expert, she’s worked with ground-level start-ups and Fortune 50 companies.

Today, she heads customer success globally for Boot Camp Digital, one of the fastest-growing digital marketing training firms. Responsible for customer experience, customer support, and customer success, she’s driven by a deep understanding of their pain points and delivering meaningful solutions.

Melissa is also a successful and experienced writer and editor. She has contributed to and edited three best-selling books and reaches millions of readers every year with email marketing, website copy, and social and blog posts. A master storyteller and author of thousands of pieces of compelling content that inform, entertain, persuade, convert, and delight, Melissa connects words with emotion, driving people to act based on how she’s made them feel.

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